MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE

The article is devoted to a problem of understanding the marketing place and essence for innovation product startup. It is shown that innovation startup marketing consists of a complex actions differ at any stages. Startup marketing model to find the idea of an innavative technological product is fo...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	B. Tokarev
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	innovative product consumer technology marketing market life cycle startup pre-seed stage Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/3c7df3946cfb4203a7c1b418a205d918
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:3c7df3946cfb4203a7c1b418a205d918
record_format	dspace
spelling	oai:doaj.org-article:3c7df3946cfb4203a7c1b418a205d9182021-12-03T07:43:24ZMARKETING FOR INNOVATION STARTUP PRE-SEED STAGE1816-42772686-841510.26425/1816-4277-2018-1-68-73https://doaj.org/article/3c7df3946cfb4203a7c1b418a205d9182018-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/916https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article is devoted to a problem of understanding the marketing place and essence for innovation product startup. It is shown that innovation startup marketing consists of a complex actions differ at any stages. Startup marketing model to find the idea of an innavative technological product is formed. The review ant the list of marketing actions for pre-seed stage of innovation product life cycle are made. It is shown that consumers are differ from one stage life cycle to another. The composition of actions for understanding the market and consumers is described.B. TokarevPublishing House of the State University of Managementarticleinnovative productconsumertechnologymarketingmarketlife cyclestartuppre-seed stageSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 68-73 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	innovative product consumer technology marketing market life cycle startup pre-seed stage Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	innovative product consumer technology marketing market life cycle startup pre-seed stage Sociology (General) HM401-1281 Economics as a science HB71-74 B. Tokarev MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
description	The article is devoted to a problem of understanding the marketing place and essence for innovation product startup. It is shown that innovation startup marketing consists of a complex actions differ at any stages. Startup marketing model to find the idea of an innavative technological product is formed. The review ant the list of marketing actions for pre-seed stage of innovation product life cycle are made. It is shown that consumers are differ from one stage life cycle to another. The composition of actions for understanding the market and consumers is described.
format	article
author	B. Tokarev
author_facet	B. Tokarev
author_sort	B. Tokarev
title	MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
title_short	MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
title_full	MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
title_fullStr	MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
title_full_unstemmed	MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
title_sort	marketing for innovation startup pre-seed stage
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/3c7df3946cfb4203a7c1b418a205d918
work_keys_str_mv	AT btokarev marketingforinnovationstartuppreseedstage
_version_	1718373623066001408

MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE

Ejemplares similares