MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE

The article is devoted to a problem of understanding the marketing place and essence for innovation product startup. It is shown that innovation startup marketing consists of a complex actions differ at any stages. Startup marketing model to find the idea of an innavative technological product is fo...

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Auteur principal: B. Tokarev
Format: article
Langue:RU
Publié: Publishing House of the State University of Management 2018
Sujets:
Accès en ligne:https://doaj.org/article/3c7df3946cfb4203a7c1b418a205d918
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