How Character-Centric Game Icon Design Affects the Perception of Gameplay

Mobile games are developing rapidly as an important part of the national economy. Gameplay is an important attribute, and a game’s icon sometimes determines the user’s initial impression. Whether the user can accurately perceive gameplay and affective quality through the icon is particularly critica...

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Autores principales:	Xiaoxiao Cao, Makoto Watanabe, Kenta Ono
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	affective design Kansei engineering user experience user interface design Technology T Engineering (General). Civil engineering (General) TA1-2040 Biology (General) QH301-705.5 Physics QC1-999 Chemistry QD1-999
Acceso en línea:	https://doaj.org/article/3ca47f648c1d4c2b8aecfd336a2373ab
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id	oai:doaj.org-article:3ca47f648c1d4c2b8aecfd336a2373ab
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spelling	oai:doaj.org-article:3ca47f648c1d4c2b8aecfd336a2373ab2021-11-11T15:00:35ZHow Character-Centric Game Icon Design Affects the Perception of Gameplay10.3390/app112199112076-3417https://doaj.org/article/3ca47f648c1d4c2b8aecfd336a2373ab2021-10-01T00:00:00Zhttps://www.mdpi.com/2076-3417/11/21/9911https://doaj.org/toc/2076-3417Mobile games are developing rapidly as an important part of the national economy. Gameplay is an important attribute, and a game’s icon sometimes determines the user’s initial impression. Whether the user can accurately perceive gameplay and affective quality through the icon is particularly critical. In this article, a two-stage perceptual matching procedure is used to evaluate the perceptual quality of six categories of games whose icons include characters as elements. First, 60 highly visual matching icons were selected as second-stage objects through classification tasks. Second, through the semantic differential method and correlation analysis, highly visual matching icons’ affective matching quality was measured. Finally, a series of icon samples were determined, and element analysis was carried out. Several methods were proposed for improving the perceptual quality of game icons. Studying the perceptual matching relationship can better enhance the interaction between designers, developers, and users.Xiaoxiao CaoMakoto WatanabeKenta OnoMDPI AGarticleaffective designKansei engineeringuser experienceuser interface designTechnologyTEngineering (General). Civil engineering (General)TA1-2040Biology (General)QH301-705.5PhysicsQC1-999ChemistryQD1-999ENApplied Sciences, Vol 11, Iss 9911, p 9911 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	affective design Kansei engineering user experience user interface design Technology T Engineering (General). Civil engineering (General) TA1-2040 Biology (General) QH301-705.5 Physics QC1-999 Chemistry QD1-999
spellingShingle	affective design Kansei engineering user experience user interface design Technology T Engineering (General). Civil engineering (General) TA1-2040 Biology (General) QH301-705.5 Physics QC1-999 Chemistry QD1-999 Xiaoxiao Cao Makoto Watanabe Kenta Ono How Character-Centric Game Icon Design Affects the Perception of Gameplay
description	Mobile games are developing rapidly as an important part of the national economy. Gameplay is an important attribute, and a game’s icon sometimes determines the user’s initial impression. Whether the user can accurately perceive gameplay and affective quality through the icon is particularly critical. In this article, a two-stage perceptual matching procedure is used to evaluate the perceptual quality of six categories of games whose icons include characters as elements. First, 60 highly visual matching icons were selected as second-stage objects through classification tasks. Second, through the semantic differential method and correlation analysis, highly visual matching icons’ affective matching quality was measured. Finally, a series of icon samples were determined, and element analysis was carried out. Several methods were proposed for improving the perceptual quality of game icons. Studying the perceptual matching relationship can better enhance the interaction between designers, developers, and users.
format	article
author	Xiaoxiao Cao Makoto Watanabe Kenta Ono
author_facet	Xiaoxiao Cao Makoto Watanabe Kenta Ono
author_sort	Xiaoxiao Cao
title	How Character-Centric Game Icon Design Affects the Perception of Gameplay
title_short	How Character-Centric Game Icon Design Affects the Perception of Gameplay
title_full	How Character-Centric Game Icon Design Affects the Perception of Gameplay
title_fullStr	How Character-Centric Game Icon Design Affects the Perception of Gameplay
title_full_unstemmed	How Character-Centric Game Icon Design Affects the Perception of Gameplay
title_sort	how character-centric game icon design affects the perception of gameplay
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/3ca47f648c1d4c2b8aecfd336a2373ab
work_keys_str_mv	AT xiaoxiaocao howcharactercentricgameicondesignaffectstheperceptionofgameplay AT makotowatanabe howcharactercentricgameicondesignaffectstheperceptionofgameplay AT kentaono howcharactercentricgameicondesignaffectstheperceptionofgameplay
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How Character-Centric Game Icon Design Affects the Perception of Gameplay

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