CRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES
Public relations, has been growing by expanding and improving its application areas. This field with the new technological tools has gained speed.This process of application and the target must be carried out in current and environmentally sound. From this point it needs to be done to be planned str...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/3cc9ea3610144c0ea64bca0a201644cf |
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| Sumario: | Public relations, has been growing by expanding and improving its application areas. This field with the new technological tools has gained speed.This process of application and the target must be carried out in current and environmentally sound. From this point it needs to be done to be planned strategically. In the community l-ife, there are many application areas of public relations. But crisis management is the most widely referenced in these areas. When encountered a problem, in daily life, public relations applications can be life-saving. Therefore, crisis management in public relations has a very important place. Whether a small local firm or a global firm in times of crisis, PR plays a guiding and solution-oriented role. For this role to be effective a variety of situations involved. Especially communication public relations strategy orbit institutions capable of managing the problem of proactive capabilities in the evaluation of the solutions and market opportunities will win. Should not be forgotten that at this point; If you want to get a sense of reactive crisis proactively on the basis of whether the solution lies in strategic public relations or strategic communication. The issues that should be considered have already been in public relations for decades, but it is started to be used under strategic heading in literature recently. Strategic public relations is the adaptation of the cornerstones of public relations like management, communication and organization to the environment. In this work, the definition and concepts of crisis management in strategic public relations are explained by literature review. Then the role of public relations in crisis management is tried to be showed in various case studies. |
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