CRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES

Public relations, has been growing by expanding and improving its application areas. This field with the new technological tools has gained speed.This process of application and the target must be carried out in current and environmentally sound. From this point it needs to be done to be planned str...

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Autores principales:	Murat SEZGİN, Kübra TELİNGÜN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	public relations strategy crisis management strategic public relations Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/3cc9ea3610144c0ea64bca0a201644cf
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spelling	oai:doaj.org-article:3cc9ea3610144c0ea64bca0a201644cf2021-11-24T09:20:50ZCRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES2148-416310.9761/JASSS3414https://doaj.org/article/3cc9ea3610144c0ea64bca0a201644cf2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=669169222_5-Do%C3%A7%20Dr.%20Murat%20SEZG%C4%B0N.pdf&key=27854https://doaj.org/toc/2148-4163Public relations, has been growing by expanding and improving its application areas. This field with the new technological tools has gained speed.This process of application and the target must be carried out in current and environmentally sound. From this point it needs to be done to be planned strategically. In the community l-ife, there are many application areas of public relations. But crisis management is the most widely referenced in these areas. When encountered a problem, in daily life, public relations applications can be life-saving. Therefore, crisis management in public relations has a very important place. Whether a small local firm or a global firm in times of crisis, PR plays a guiding and solution-oriented role. For this role to be effective a variety of situations involved. Especially communication public relations strategy orbit institutions capable of managing the problem of proactive capabilities in the evaluation of the solutions and market opportunities will win. Should not be forgotten that at this point; If you want to get a sense of reactive crisis proactively on the basis of whether the solution lies in strategic public relations or strategic communication. The issues that should be considered have already been in public relations for decades, but it is started to be used under strategic heading in literature recently. Strategic public relations is the adaptation of the cornerstones of public relations like management, communication and organization to the environment. In this work, the definition and concepts of crisis management in strategic public relations are explained by literature review. Then the role of public relations in crisis management is tried to be showed in various case studies.Murat SEZGİNKübra TELİNGÜNFırat Universityarticlepublic relationsstrategycrisis managementstrategic public relationsSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 47, Pp 77-88 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	public relations strategy crisis management strategic public relations Social Sciences H Social sciences (General) H1-99
spellingShingle	public relations strategy crisis management strategic public relations Social Sciences H Social sciences (General) H1-99 Murat SEZGİN Kübra TELİNGÜN CRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES
description	Public relations, has been growing by expanding and improving its application areas. This field with the new technological tools has gained speed.This process of application and the target must be carried out in current and environmentally sound. From this point it needs to be done to be planned strategically. In the community l-ife, there are many application areas of public relations. But crisis management is the most widely referenced in these areas. When encountered a problem, in daily life, public relations applications can be life-saving. Therefore, crisis management in public relations has a very important place. Whether a small local firm or a global firm in times of crisis, PR plays a guiding and solution-oriented role. For this role to be effective a variety of situations involved. Especially communication public relations strategy orbit institutions capable of managing the problem of proactive capabilities in the evaluation of the solutions and market opportunities will win. Should not be forgotten that at this point; If you want to get a sense of reactive crisis proactively on the basis of whether the solution lies in strategic public relations or strategic communication. The issues that should be considered have already been in public relations for decades, but it is started to be used under strategic heading in literature recently. Strategic public relations is the adaptation of the cornerstones of public relations like management, communication and organization to the environment. In this work, the definition and concepts of crisis management in strategic public relations are explained by literature review. Then the role of public relations in crisis management is tried to be showed in various case studies.
format	article
author	Murat SEZGİN Kübra TELİNGÜN
author_facet	Murat SEZGİN Kübra TELİNGÜN
author_sort	Murat SEZGİN
title	CRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES
title_short	CRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES
title_full	CRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES
title_fullStr	CRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES
title_full_unstemmed	CRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES
title_sort	crisis management in strategic public relations and case studies
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/3cc9ea3610144c0ea64bca0a201644cf
work_keys_str_mv	AT muratsezgin crisismanagementinstrategicpublicrelationsandcasestudies AT kubratelingun crisismanagementinstrategicpublicrelationsandcasestudies
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CRISIS MANAGEMENT IN STRATEGIC PUBLIC RELATIONS AND CASE STUDIES

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