#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.

The Behavior Change Wheel is the most comprehensive and practically useful methodology available for developing behavior change interventions. The current article demonstrates how it can be applied to optimize pro-environmental behaviors and, in so doing, give interventionists access to a rigorous s...

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Autores principales:	Julia Kolodko, Kelly Ann Schmidtke, Daniel Read, Ivo Vlaev
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/3cdc6da6c64349ae9b52ad70924ab374
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spelling	oai:doaj.org-article:3cdc6da6c64349ae9b52ad70924ab3742021-12-02T20:13:00Z#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.1932-620310.1371/journal.pone.0259747https://doaj.org/article/3cdc6da6c64349ae9b52ad70924ab3742021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0259747https://doaj.org/toc/1932-6203The Behavior Change Wheel is the most comprehensive and practically useful methodology available for developing behavior change interventions. The current article demonstrates how it can be applied to optimize pro-environmental behaviors and, in so doing, give interventionists access to a rigorous set of theories and techniques for systematically developing pro-environmental interventions. Section 1 describes the development of an intervention to increase people's intentions to post anti-littering messages on social media. Study 2 describes the development and evaluation of an intervention to increase people's actual anti-littering posts. Both evaluations are randomized controlled trials that compare the effectiveness of the developed intervention with interventions less informed by the Wheel. We found interventions completely informed by the Wheel to be more effective than interventions less (or not at all) informed by the Wheel. The discussion explores how the Behavior Change Wheel methodology can be used to design future pro-environment interventions.Julia KolodkoKelly Ann SchmidtkeDaniel ReadIvo VlaevPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 11, p e0259747 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Julia Kolodko Kelly Ann Schmidtke Daniel Read Ivo Vlaev #LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.
description	The Behavior Change Wheel is the most comprehensive and practically useful methodology available for developing behavior change interventions. The current article demonstrates how it can be applied to optimize pro-environmental behaviors and, in so doing, give interventionists access to a rigorous set of theories and techniques for systematically developing pro-environmental interventions. Section 1 describes the development of an intervention to increase people's intentions to post anti-littering messages on social media. Study 2 describes the development and evaluation of an intervention to increase people's actual anti-littering posts. Both evaluations are randomized controlled trials that compare the effectiveness of the developed intervention with interventions less informed by the Wheel. We found interventions completely informed by the Wheel to be more effective than interventions less (or not at all) informed by the Wheel. The discussion explores how the Behavior Change Wheel methodology can be used to design future pro-environment interventions.
format	article
author	Julia Kolodko Kelly Ann Schmidtke Daniel Read Ivo Vlaev
author_facet	Julia Kolodko Kelly Ann Schmidtke Daniel Read Ivo Vlaev
author_sort	Julia Kolodko
title	#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.
title_short	#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.
title_full	#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.
title_fullStr	#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.
title_full_unstemmed	#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.
title_sort	#letsunlitteruk: a demonstration and evaluation of the behavior change wheel methodology.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/3cdc6da6c64349ae9b52ad70924ab374
work_keys_str_mv	AT juliakolodko letsunlitterukademonstrationandevaluationofthebehaviorchangewheelmethodology AT kellyannschmidtke letsunlitterukademonstrationandevaluationofthebehaviorchangewheelmethodology AT danielread letsunlitterukademonstrationandevaluationofthebehaviorchangewheelmethodology AT ivovlaev letsunlitterukademonstrationandevaluationofthebehaviorchangewheelmethodology
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#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.

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