Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962

Based on documents found in Félix Huarte’s collections (General Archive of the University of Navarra), in the Official College of Architects of Madrid COAM and in the Patent Office, this research aims to analyse the work of HMuebles, a company of the Huarte y Cía group. as a catalyst and disseminato...

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Autores principales: María Villanueva Fernández, Héctor García-Diego Villarías
Formato: article
Lenguaje:ES
Publicado: Universitat Politècnica de València 2021
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Acceso en línea:https://doaj.org/article/3d45d40d2e634e82b854c95447b30a46
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spelling oai:doaj.org-article:3d45d40d2e634e82b854c95447b30a462021-11-19T11:44:03ZHmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-19621133-61372254-610310.4995/ega.2021.14481https://doaj.org/article/3d45d40d2e634e82b854c95447b30a462021-11-01T00:00:00Zhttps://polipapers.upv.es/index.php/EGA/article/view/14481https://doaj.org/toc/1133-6137https://doaj.org/toc/2254-6103Based on documents found in Félix Huarte’s collections (General Archive of the University of Navarra), in the Official College of Architects of Madrid COAM and in the Patent Office, this research aims to analyse the work of HMuebles, a company of the Huarte y Cía group. as a catalyst and disseminator of art and culture in the early days of the Spanish modern design, and its relationship with architecture, from 1957 to 1962. This study is carried out by analysing its dissemination strategies through drawing and graphic design (plans, logos, advertising and catalogues), promoted by the patron Juan Huarte and a group of artists and architects, whose common feature was the commitment to graphic expression as a persuasive/convincing language to bring modern forms to society. In short, the article explores the use of graphic strategies as an instrument for introducing modern Spanish design into society.María Villanueva FernándezHéctor García-Diego VillaríasUniversitat Politècnica de ValènciaarticlehmueblesdibujodiseñoculturaArchitectureNA1-9428ESEGA , Vol 26, Iss 43, Pp 225-235 (2021)
institution DOAJ
collection DOAJ
language ES
topic hmuebles
dibujo
diseño
cultura
Architecture
NA1-9428
spellingShingle hmuebles
dibujo
diseño
cultura
Architecture
NA1-9428
María Villanueva Fernández
Héctor García-Diego Villarías
Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962
description Based on documents found in Félix Huarte’s collections (General Archive of the University of Navarra), in the Official College of Architects of Madrid COAM and in the Patent Office, this research aims to analyse the work of HMuebles, a company of the Huarte y Cía group. as a catalyst and disseminator of art and culture in the early days of the Spanish modern design, and its relationship with architecture, from 1957 to 1962. This study is carried out by analysing its dissemination strategies through drawing and graphic design (plans, logos, advertising and catalogues), promoted by the patron Juan Huarte and a group of artists and architects, whose common feature was the commitment to graphic expression as a persuasive/convincing language to bring modern forms to society. In short, the article explores the use of graphic strategies as an instrument for introducing modern Spanish design into society.
format article
author María Villanueva Fernández
Héctor García-Diego Villarías
author_facet María Villanueva Fernández
Héctor García-Diego Villarías
author_sort María Villanueva Fernández
title Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962
title_short Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962
title_full Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962
title_fullStr Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962
title_full_unstemmed Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962
title_sort hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in spain 1957-1962
publisher Universitat Politècnica de València
publishDate 2021
url https://doaj.org/article/3d45d40d2e634e82b854c95447b30a46
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