Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962
Based on documents found in Félix Huarte’s collections (General Archive of the University of Navarra), in the Official College of Architects of Madrid COAM and in the Patent Office, this research aims to analyse the work of HMuebles, a company of the Huarte y Cía group. as a catalyst and disseminato...
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Universitat Politècnica de València
2021
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oai:doaj.org-article:3d45d40d2e634e82b854c95447b30a462021-11-19T11:44:03ZHmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-19621133-61372254-610310.4995/ega.2021.14481https://doaj.org/article/3d45d40d2e634e82b854c95447b30a462021-11-01T00:00:00Zhttps://polipapers.upv.es/index.php/EGA/article/view/14481https://doaj.org/toc/1133-6137https://doaj.org/toc/2254-6103Based on documents found in Félix Huarte’s collections (General Archive of the University of Navarra), in the Official College of Architects of Madrid COAM and in the Patent Office, this research aims to analyse the work of HMuebles, a company of the Huarte y Cía group. as a catalyst and disseminator of art and culture in the early days of the Spanish modern design, and its relationship with architecture, from 1957 to 1962. This study is carried out by analysing its dissemination strategies through drawing and graphic design (plans, logos, advertising and catalogues), promoted by the patron Juan Huarte and a group of artists and architects, whose common feature was the commitment to graphic expression as a persuasive/convincing language to bring modern forms to society. In short, the article explores the use of graphic strategies as an instrument for introducing modern Spanish design into society.María Villanueva FernándezHéctor García-Diego VillaríasUniversitat Politècnica de ValènciaarticlehmueblesdibujodiseñoculturaArchitectureNA1-9428ESEGA , Vol 26, Iss 43, Pp 225-235 (2021) |
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hmuebles dibujo diseño cultura Architecture NA1-9428 |
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hmuebles dibujo diseño cultura Architecture NA1-9428 María Villanueva Fernández Héctor García-Diego Villarías Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962 |
description |
Based on documents found in Félix Huarte’s collections (General Archive of the University of Navarra), in the Official College of Architects of Madrid COAM and in the Patent Office, this research aims to analyse the work of HMuebles, a company of the Huarte y Cía group. as a catalyst and disseminator of art and culture in the early days of the Spanish modern design, and its relationship with architecture, from 1957 to 1962. This study is carried out by analysing its dissemination strategies through drawing and graphic design (plans, logos, advertising and catalogues), promoted by the patron Juan Huarte and a group of artists and architects, whose common feature was the commitment to graphic expression as a persuasive/convincing language to bring modern forms to society. In short, the article explores the use of graphic strategies as an instrument for introducing modern Spanish design into society. |
format |
article |
author |
María Villanueva Fernández Héctor García-Diego Villarías |
author_facet |
María Villanueva Fernández Héctor García-Diego Villarías |
author_sort |
María Villanueva Fernández |
title |
Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962 |
title_short |
Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962 |
title_full |
Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962 |
title_fullStr |
Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962 |
title_full_unstemmed |
Hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in Spain 1957-1962 |
title_sort |
hmuebles: graphic art for the dissemination of modern ‘taste’ and modern design in spain 1957-1962 |
publisher |
Universitat Politècnica de València |
publishDate |
2021 |
url |
https://doaj.org/article/3d45d40d2e634e82b854c95447b30a46 |
work_keys_str_mv |
AT mariavillanuevafernandez hmueblesgraphicartforthedisseminationofmoderntasteandmoderndesigninspain19571962 AT hectorgarciadiegovillarias hmueblesgraphicartforthedisseminationofmoderntasteandmoderndesigninspain19571962 |
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1718420126114512896 |