Risk Management in Born Globals: the Case of Brazilian Craft Breweries

This work analyzes how risk management occurs in the internationalization process of Brazilian born global companies. Accordingly, we adopted the qualitative research approach, used a multiple case study strategy, and selected seven relevant craft breweries with national prominence. The findings hig...

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Autores principales: Fabricio Stocker, Gustavo Abib
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2019
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Acceso en línea:https://doaj.org/article/3d8c656e794f40f7ac39bba96e5df393
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spelling oai:doaj.org-article:3d8c656e794f40f7ac39bba96e5df3932021-11-11T15:48:07ZRisk Management in Born Globals: the Case of Brazilian Craft Breweries1807-734X10.15728/bbr.2019.16.4.2https://doaj.org/article/3d8c656e794f40f7ac39bba96e5df3932019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123062260003https://doaj.org/toc/1807-734XThis work analyzes how risk management occurs in the internationalization process of Brazilian born global companies. Accordingly, we adopted the qualitative research approach, used a multiple case study strategy, and selected seven relevant craft breweries with national prominence. The findings highlight how risks are perceived in the internationalization process by managers and classified among commercial, intercultural, monetary and country risks. We also identified that these enterprises use different actions to mitigate risks, such as planning, market research, and building scenarios. The contributions discussed in this study are the identification of factors such as the international background of managers and the use of networks to minimize the perception of risk. Additionally, we discussed the ways in which risks are perceived and how the different mitigation strategies work. Finally, we proposed an integrated risk management model for the internationalization of born globals.Fabricio StockerGustavo AbibFUCAPE Business Schoolarticlerisk perceptionnew venturesinternationalizationborn globalcraft breweriesBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 4, Pp 334-349 (2019)
institution DOAJ
collection DOAJ
language EN
PT
topic risk perception
new ventures
internationalization
born global
craft breweries
Business
HF5001-6182
spellingShingle risk perception
new ventures
internationalization
born global
craft breweries
Business
HF5001-6182
Fabricio Stocker
Gustavo Abib
Risk Management in Born Globals: the Case of Brazilian Craft Breweries
description This work analyzes how risk management occurs in the internationalization process of Brazilian born global companies. Accordingly, we adopted the qualitative research approach, used a multiple case study strategy, and selected seven relevant craft breweries with national prominence. The findings highlight how risks are perceived in the internationalization process by managers and classified among commercial, intercultural, monetary and country risks. We also identified that these enterprises use different actions to mitigate risks, such as planning, market research, and building scenarios. The contributions discussed in this study are the identification of factors such as the international background of managers and the use of networks to minimize the perception of risk. Additionally, we discussed the ways in which risks are perceived and how the different mitigation strategies work. Finally, we proposed an integrated risk management model for the internationalization of born globals.
format article
author Fabricio Stocker
Gustavo Abib
author_facet Fabricio Stocker
Gustavo Abib
author_sort Fabricio Stocker
title Risk Management in Born Globals: the Case of Brazilian Craft Breweries
title_short Risk Management in Born Globals: the Case of Brazilian Craft Breweries
title_full Risk Management in Born Globals: the Case of Brazilian Craft Breweries
title_fullStr Risk Management in Born Globals: the Case of Brazilian Craft Breweries
title_full_unstemmed Risk Management in Born Globals: the Case of Brazilian Craft Breweries
title_sort risk management in born globals: the case of brazilian craft breweries
publisher FUCAPE Business School
publishDate 2019
url https://doaj.org/article/3d8c656e794f40f7ac39bba96e5df393
work_keys_str_mv AT fabriciostocker riskmanagementinbornglobalsthecaseofbraziliancraftbreweries
AT gustavoabib riskmanagementinbornglobalsthecaseofbraziliancraftbreweries
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