Risk Management in Born Globals: the Case of Brazilian Craft Breweries
This work analyzes how risk management occurs in the internationalization process of Brazilian born global companies. Accordingly, we adopted the qualitative research approach, used a multiple case study strategy, and selected seven relevant craft breweries with national prominence. The findings hig...
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FUCAPE Business School
2019
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oai:doaj.org-article:3d8c656e794f40f7ac39bba96e5df3932021-11-11T15:48:07ZRisk Management in Born Globals: the Case of Brazilian Craft Breweries1807-734X10.15728/bbr.2019.16.4.2https://doaj.org/article/3d8c656e794f40f7ac39bba96e5df3932019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123062260003https://doaj.org/toc/1807-734XThis work analyzes how risk management occurs in the internationalization process of Brazilian born global companies. Accordingly, we adopted the qualitative research approach, used a multiple case study strategy, and selected seven relevant craft breweries with national prominence. The findings highlight how risks are perceived in the internationalization process by managers and classified among commercial, intercultural, monetary and country risks. We also identified that these enterprises use different actions to mitigate risks, such as planning, market research, and building scenarios. The contributions discussed in this study are the identification of factors such as the international background of managers and the use of networks to minimize the perception of risk. Additionally, we discussed the ways in which risks are perceived and how the different mitigation strategies work. Finally, we proposed an integrated risk management model for the internationalization of born globals.Fabricio StockerGustavo AbibFUCAPE Business Schoolarticlerisk perceptionnew venturesinternationalizationborn globalcraft breweriesBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 4, Pp 334-349 (2019) |
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risk perception new ventures internationalization born global craft breweries Business HF5001-6182 |
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risk perception new ventures internationalization born global craft breweries Business HF5001-6182 Fabricio Stocker Gustavo Abib Risk Management in Born Globals: the Case of Brazilian Craft Breweries |
description |
This work analyzes how risk management occurs in the internationalization process of Brazilian born global companies. Accordingly, we adopted the qualitative research approach, used a multiple case study strategy, and selected seven relevant craft breweries with national prominence. The findings highlight how risks are perceived in the internationalization process by managers and classified among commercial, intercultural, monetary and country risks. We also identified that these enterprises use different actions to mitigate risks, such as planning, market research, and building scenarios. The contributions discussed in this study are the identification of factors such as the international background of managers and the use of networks to minimize the perception of risk. Additionally, we discussed the ways in which risks are perceived and how the different mitigation strategies work. Finally, we proposed an integrated risk management model for the internationalization of born globals. |
format |
article |
author |
Fabricio Stocker Gustavo Abib |
author_facet |
Fabricio Stocker Gustavo Abib |
author_sort |
Fabricio Stocker |
title |
Risk Management in Born Globals: the Case of Brazilian Craft Breweries |
title_short |
Risk Management in Born Globals: the Case of Brazilian Craft Breweries |
title_full |
Risk Management in Born Globals: the Case of Brazilian Craft Breweries |
title_fullStr |
Risk Management in Born Globals: the Case of Brazilian Craft Breweries |
title_full_unstemmed |
Risk Management in Born Globals: the Case of Brazilian Craft Breweries |
title_sort |
risk management in born globals: the case of brazilian craft breweries |
publisher |
FUCAPE Business School |
publishDate |
2019 |
url |
https://doaj.org/article/3d8c656e794f40f7ac39bba96e5df393 |
work_keys_str_mv |
AT fabriciostocker riskmanagementinbornglobalsthecaseofbraziliancraftbreweries AT gustavoabib riskmanagementinbornglobalsthecaseofbraziliancraftbreweries |
_version_ |
1718433884823093248 |