E-COMMERCE APPLICATIONS ON FACEBOOK IN TURKEY: TESBİHANE AND ÇAYKUR

The advancement in communication technologies has led to the progress of new terms and fields. Having improved day by day, internet, social media and commercial terms studied in this article has been gathered and assessed under a single roof. The transformation of internet technology has led the eme...

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Autores principales:	Erol Sercan YARALI, Ali Murat KIRIK
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	internet, social media, e commerce, tesbihane, çaykur Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/3d93793cd78a4a15a6b53fd9e1b910cf
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spelling	oai:doaj.org-article:3d93793cd78a4a15a6b53fd9e1b910cf2021-11-24T09:20:47ZE-COMMERCE APPLICATIONS ON FACEBOOK IN TURKEY: TESBİHANE AND ÇAYKUR2148-416310.9761/JASSS3547https://doaj.org/article/3d93793cd78a4a15a6b53fd9e1b910cf2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=265771433_34-Ara%C5%9Ft%C4%B1rmac%C4%B1%20Erol%20Sercan%20Yaral%C4%B1.pdf&key=27965https://doaj.org/toc/2148-4163The advancement in communication technologies has led to the progress of new terms and fields. Having improved day by day, internet, social media and commercial terms studied in this article has been gathered and assessed under a single roof. The transformation of internet technology has led the emergence of e-trade and made the marketing and delivery of goods to customers cheaper and easier without time and location limitations. Small and medium sized enterprises have attained a little share in these tough competitive conditions; so the employment share obtained in e-trade and the opportunity of supplying wide-range of goods with little budgets have been encouraging the companies to venture into e-trade. Firms operating in e-trade have to reach to the customers directly right away. In line with the advancement of social media they have offered various choices in respect to customers’ interests and run commercial campaigns. The advancement of internet technology accelerates the interactions, so customer or consumer becomes more active. This situation makes producers focus on consumers and analyze their needs. The people marketing on internet depict a portrait of conscious and cultivated consumers visiting another web-site when their demand is not met. That is why firms should manage their social media policy very well. Social media networks enforce the firms to collaborate with each other. As a result of business partnerships, the firms are able to supply products to the customers and have planned to reach mass people with a limited budget. In this study how social media has affected the commercial performance and e-trade strategies of Caykur and Tesbihane venturing into e-trade nowadays have been investigated, carrying out comprehensive interviews.Erol Sercan YARALIAli Murat KIRIKFırat Universityarticleinternet, social media, ecommerce, tesbihane, çaykurSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 10, Iss 55, Pp 525-542 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	internet, social media, e commerce, tesbihane, çaykur Social Sciences H Social sciences (General) H1-99
spellingShingle	internet, social media, e commerce, tesbihane, çaykur Social Sciences H Social sciences (General) H1-99 Erol Sercan YARALI Ali Murat KIRIK E-COMMERCE APPLICATIONS ON FACEBOOK IN TURKEY: TESBİHANE AND ÇAYKUR
description	The advancement in communication technologies has led to the progress of new terms and fields. Having improved day by day, internet, social media and commercial terms studied in this article has been gathered and assessed under a single roof. The transformation of internet technology has led the emergence of e-trade and made the marketing and delivery of goods to customers cheaper and easier without time and location limitations. Small and medium sized enterprises have attained a little share in these tough competitive conditions; so the employment share obtained in e-trade and the opportunity of supplying wide-range of goods with little budgets have been encouraging the companies to venture into e-trade. Firms operating in e-trade have to reach to the customers directly right away. In line with the advancement of social media they have offered various choices in respect to customers’ interests and run commercial campaigns. The advancement of internet technology accelerates the interactions, so customer or consumer becomes more active. This situation makes producers focus on consumers and analyze their needs. The people marketing on internet depict a portrait of conscious and cultivated consumers visiting another web-site when their demand is not met. That is why firms should manage their social media policy very well. Social media networks enforce the firms to collaborate with each other. As a result of business partnerships, the firms are able to supply products to the customers and have planned to reach mass people with a limited budget. In this study how social media has affected the commercial performance and e-trade strategies of Caykur and Tesbihane venturing into e-trade nowadays have been investigated, carrying out comprehensive interviews.
format	article
author	Erol Sercan YARALI Ali Murat KIRIK
author_facet	Erol Sercan YARALI Ali Murat KIRIK
author_sort	Erol Sercan YARALI
title	E-COMMERCE APPLICATIONS ON FACEBOOK IN TURKEY: TESBİHANE AND ÇAYKUR
title_short	E-COMMERCE APPLICATIONS ON FACEBOOK IN TURKEY: TESBİHANE AND ÇAYKUR
title_full	E-COMMERCE APPLICATIONS ON FACEBOOK IN TURKEY: TESBİHANE AND ÇAYKUR
title_fullStr	E-COMMERCE APPLICATIONS ON FACEBOOK IN TURKEY: TESBİHANE AND ÇAYKUR
title_full_unstemmed	E-COMMERCE APPLICATIONS ON FACEBOOK IN TURKEY: TESBİHANE AND ÇAYKUR
title_sort	e-commerce applications on facebook in turkey: tesbi̇hane and çaykur
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/3d93793cd78a4a15a6b53fd9e1b910cf
work_keys_str_mv	AT erolsercanyarali ecommerceapplicationsonfacebookinturkeytesbihaneandcaykur AT alimuratkirik ecommerceapplicationsonfacebookinturkeytesbihaneandcaykur
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E-COMMERCE APPLICATIONS ON FACEBOOK IN TURKEY: TESBİHANE AND ÇAYKUR

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