O mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na Bahia contemporânea

This work presents some of the most recent transformations in the relations between culture and market in contemporary Brazil, in order to indicate some of the empirical indicators that have been able to reshape and resize the strategies of some of the main market agents involved in this process, wh...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Mariella Pitombo Vieira, Milene de Cássia Silveira Gusmão
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2017
Materias:	cultural markets consumption megastore bookstore Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/3d93c00acab741e1861b45692820bf97
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:3d93c00acab741e1861b45692820bf97
record_format	dspace
spelling	oai:doaj.org-article:3d93c00acab741e1861b45692820bf972021-11-11T15:42:01ZO mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na Bahia contemporânea2177-6229https://doaj.org/article/3d93c00acab741e1861b45692820bf972017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93851195005https://doaj.org/toc/2177-6229This work presents some of the most recent transformations in the relations between culture and market in contemporary Brazil, in order to indicate some of the empirical indicators that have been able to reshape and resize the strategies of some of the main market agents involved in this process, whether state or private, generating all sorts of new business models and companies classified as cultural, inscribed in the widespread expansion of the entertainment and leisure markets. It should be noted that the reflections are included on what part of the specialized literature in the social sciences categorizes as creative economy, specially due to the management of the agents involved, of the new aesthetic and symbolic justifications that start to develop a panorama which, based on the general growth of the Brazilian economy in the period considered, indicates the robustness of what can be described as contemporary cultural capitalism. The work takes as its object a very specific business model, chosen to problematize the convergence of the relationships highlighted above and its potential to better distribute new habits of consumption: bookstores with the megastore model that, as the investigations pointed out, represent one of the most abundant model in today’s cultural markets. Its relationship with shopping malls, as will be seen, was a fundamental condition for its expansion and commercial success and, at least discursively, in the construction of a self-image as a cultural equipment.Mariella Pitombo VieiraMilene de Cássia Silveira GusmãoUniversidade do Vale do Rio dos Sinos (UNISINOS)articlecultural marketsconsumptionmegastore bookstoreSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 53, Iss 1, Pp 36-45 (2017)
institution	DOAJ
collection	DOAJ
language	PT
topic	cultural markets consumption megastore bookstore Social Sciences H Social sciences (General) H1-99
spellingShingle	cultural markets consumption megastore bookstore Social Sciences H Social sciences (General) H1-99 Mariella Pitombo Vieira Milene de Cássia Silveira Gusmão O mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na Bahia contemporânea
description	This work presents some of the most recent transformations in the relations between culture and market in contemporary Brazil, in order to indicate some of the empirical indicators that have been able to reshape and resize the strategies of some of the main market agents involved in this process, whether state or private, generating all sorts of new business models and companies classified as cultural, inscribed in the widespread expansion of the entertainment and leisure markets. It should be noted that the reflections are included on what part of the specialized literature in the social sciences categorizes as creative economy, specially due to the management of the agents involved, of the new aesthetic and symbolic justifications that start to develop a panorama which, based on the general growth of the Brazilian economy in the period considered, indicates the robustness of what can be described as contemporary cultural capitalism. The work takes as its object a very specific business model, chosen to problematize the convergence of the relationships highlighted above and its potential to better distribute new habits of consumption: bookstores with the megastore model that, as the investigations pointed out, represent one of the most abundant model in today’s cultural markets. Its relationship with shopping malls, as will be seen, was a fundamental condition for its expansion and commercial success and, at least discursively, in the construction of a self-image as a cultural equipment.
format	article
author	Mariella Pitombo Vieira Milene de Cássia Silveira Gusmão
author_facet	Mariella Pitombo Vieira Milene de Cássia Silveira Gusmão
author_sort	Mariella Pitombo Vieira
title	O mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na Bahia contemporânea
title_short	O mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na Bahia contemporânea
title_full	O mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na Bahia contemporânea
title_fullStr	O mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na Bahia contemporânea
title_full_unstemmed	O mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na Bahia contemporânea
title_sort	o mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na bahia contemporânea
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2017
url	https://doaj.org/article/3d93c00acab741e1861b45692820bf97
work_keys_str_mv	AT mariellapitombovieira omercadoaudiovisualbrasileiroocircuitoalternativodeexibicaoasmostrasefestivaisdecinemanabahiacontemporanea AT milenedecassiasilveiragusmao omercadoaudiovisualbrasileiroocircuitoalternativodeexibicaoasmostrasefestivaisdecinemanabahiacontemporanea
_version_	1718434079137857536

O mercado audiovisual brasileiro, o circuito alternativo de exibição, as mostras e festivais de cinema na Bahia contemporânea

Ejemplares similares