Social media activities impact on the decision of watching films in cinema

The aim of the research is to examine the social media activities of film promoters and the factors that have an impact on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate public perception, social media tracking and knowledge-bas...

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Autor principal:	Montajula Suvattanadilok
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	social media film cinema promotional programs trailer assessment Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/3dc4a078399447fab7c612d3e008ce78
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spelling	oai:doaj.org-article:3dc4a078399447fab7c612d3e008ce782021-12-02T14:28:33ZSocial media activities impact on the decision of watching films in cinema2331-197510.1080/23311975.2021.1920558https://doaj.org/article/3dc4a078399447fab7c612d3e008ce782021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1920558https://doaj.org/toc/2331-1975The aim of the research is to examine the social media activities of film promoters and the factors that have an impact on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate public perception, social media tracking and knowledge-based activity that has not yet been established in previous studies. Few studies have investigated the variables such as promotional programs, social media platform activities, trailer assessment, and decision to watch a movie. This study’s audience consisted of Thai citizens who are a sample of 400 subjects. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is concerned only with the disparity of results used in the comparative analysis. The strongest statistical relationship for the trailer assessment has been identified. Indication of the essential distinction between advertising, social media interactions and trailer assessment. References to social media will motivate the audience to feel that they are enjoying the recommended films. Social awareness is also related to the determination of the reference value for video screening. The findings of this study show that social networks affect audiences to watch movies. Overall, different factors need to work together to inspire audiences to watch movies. In order to make people watch films more frequently in cinemas, it is important to explore other strategies for market demand.Montajula SuvattanadilokTaylor & Francis Grouparticlesocial mediafilmcinemapromotional programstrailer assessmentBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	social media film cinema promotional programs trailer assessment Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	social media film cinema promotional programs trailer assessment Business HF5001-6182 Management. Industrial management HD28-70 Montajula Suvattanadilok Social media activities impact on the decision of watching films in cinema
description	The aim of the research is to examine the social media activities of film promoters and the factors that have an impact on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate public perception, social media tracking and knowledge-based activity that has not yet been established in previous studies. Few studies have investigated the variables such as promotional programs, social media platform activities, trailer assessment, and decision to watch a movie. This study’s audience consisted of Thai citizens who are a sample of 400 subjects. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is concerned only with the disparity of results used in the comparative analysis. The strongest statistical relationship for the trailer assessment has been identified. Indication of the essential distinction between advertising, social media interactions and trailer assessment. References to social media will motivate the audience to feel that they are enjoying the recommended films. Social awareness is also related to the determination of the reference value for video screening. The findings of this study show that social networks affect audiences to watch movies. Overall, different factors need to work together to inspire audiences to watch movies. In order to make people watch films more frequently in cinemas, it is important to explore other strategies for market demand.
format	article
author	Montajula Suvattanadilok
author_facet	Montajula Suvattanadilok
author_sort	Montajula Suvattanadilok
title	Social media activities impact on the decision of watching films in cinema
title_short	Social media activities impact on the decision of watching films in cinema
title_full	Social media activities impact on the decision of watching films in cinema
title_fullStr	Social media activities impact on the decision of watching films in cinema
title_full_unstemmed	Social media activities impact on the decision of watching films in cinema
title_sort	social media activities impact on the decision of watching films in cinema
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/3dc4a078399447fab7c612d3e008ce78
work_keys_str_mv	AT montajulasuvattanadilok socialmediaactivitiesimpactonthedecisionofwatchingfilmsincinema
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Social media activities impact on the decision of watching films in cinema

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