Analyzing predictors of customer satisfaction and assessment of retail banking problems in Pakistan

The current study has tried to explore the types of services provided by Pakistan. A total of 1,089 bank customers affiliated with eight major banks across four major cities were interviewed through specified questionnaire. The gender wise distribution is 87% males and 13% female of the interviewed,...

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Bibliographic Details
Main Authors: Muhammad Naeem Anjum, Bi Xiuchun, Jaffar Abbas, Zhang Shuguang
Format: article
Language:EN
Published: Taylor & Francis Group 2017
Subjects:
Online Access:https://doaj.org/article/3dcbadde1cda496f87c28ed7158499ab
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