MARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA

The author examines the role and place of a museum in the contemporary society highlighting the need and usefulness of developing and promoting museum marketing policies as an important and even crucial factor for the survival and successful development of any museum. Museums in Moldova do not have...

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Autor principal:	Elena PLOȘNIŢA
Formato:	article
Lenguaje:	EN RO RU
Publicado:	Academy of Sciences of Moldova 2014
Materias:	museum museum marketing public research museum shop marketing policies Arts in general NX1-820 Science Q
Acceso en línea:	https://doaj.org/article/3dd6568f83bb49e6b2db11dc475aad9e
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id	oai:doaj.org-article:3dd6568f83bb49e6b2db11dc475aad9e
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spelling	oai:doaj.org-article:3dd6568f83bb49e6b2db11dc475aad9e2021-11-03T17:59:14ZMARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA1857-0461https://doaj.org/article/3dd6568f83bb49e6b2db11dc475aad9e2014-06-01T00:00:00Zhttp://www.akademos.asm.md/files/Marketingul%20si%20muzeele%20RM.pdfhttps://doaj.org/toc/1857-0461The author examines the role and place of a museum in the contemporary society highlighting the need and usefulness of developing and promoting museum marketing policies as an important and even crucial factor for the survival and successful development of any museum. Museums in Moldova do not have the funds for marketing and promotion and experience a lack of specialists in the fi eld of public communication. Despite this, the national museums implement some practices and elements of marketing: marketing research (surveys), regional seminars on museum marketing, projects on the promotion of museums and museum cultural products, etc. The author believes that in today‘s competitive environment quality and quantity of collections can no longer serve as a lifeline for the success of museums. It is necessary to rethink the museum, to implement marketing in the museum activity of the Republic of Moldova.Elena PLOȘNIŢA Academy of Sciences of Moldovaarticlemuseummuseum marketingpublic researchmuseum shopmarketing policiesArts in generalNX1-820ScienceQENRORUAkademos: Revista de Ştiinţă, Inovare, Cultură şi Artă, Vol Nr. 2, Iss 33, Pp 136-141 (2014)
institution	DOAJ
collection	DOAJ
language	EN RO RU
topic	museum museum marketing public research museum shop marketing policies Arts in general NX1-820 Science Q
spellingShingle	museum museum marketing public research museum shop marketing policies Arts in general NX1-820 Science Q Elena PLOȘNIŢA MARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA
description	The author examines the role and place of a museum in the contemporary society highlighting the need and usefulness of developing and promoting museum marketing policies as an important and even crucial factor for the survival and successful development of any museum. Museums in Moldova do not have the funds for marketing and promotion and experience a lack of specialists in the fi eld of public communication. Despite this, the national museums implement some practices and elements of marketing: marketing research (surveys), regional seminars on museum marketing, projects on the promotion of museums and museum cultural products, etc. The author believes that in today‘s competitive environment quality and quantity of collections can no longer serve as a lifeline for the success of museums. It is necessary to rethink the museum, to implement marketing in the museum activity of the Republic of Moldova.
format	article
author	Elena PLOȘNIŢA
author_facet	Elena PLOȘNIŢA
author_sort	Elena PLOȘNIŢA
title	MARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA
title_short	MARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA
title_full	MARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA
title_fullStr	MARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA
title_full_unstemmed	MARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA
title_sort	marketing and museums in the republic of moldova
publisher	Academy of Sciences of Moldova
publishDate	2014
url	https://doaj.org/article/3dd6568f83bb49e6b2db11dc475aad9e
work_keys_str_mv	AT elenaplosnita marketingandmuseumsintherepublicofmoldova
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MARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA

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