MARKETING AND MUSEUMS IN THE REPUBLIC OF MOLDOVA
The author examines the role and place of a museum in the contemporary society highlighting the need and usefulness of developing and promoting museum marketing policies as an important and even crucial factor for the survival and successful development of any museum. Museums in Moldova do not have...
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| Format: | article |
| Langue: | EN RO RU |
| Publié: |
Academy of Sciences of Moldova
2014
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| Accès en ligne: | https://doaj.org/article/3dd6568f83bb49e6b2db11dc475aad9e |
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