Digital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook

Growing popularity of electronic nicotine-delivery systems (ENDS) has coincided with a need to strengthen tobacco-control policy. In response, the ENDS industry has taken actions to mobilize against public health measures, including coordination on social media platforms. To explore this phenomenon,...

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Autores principales:	Qing Xu, Joshua Yang, Michael R. Haupt, Mingxiang Cai, Matthew C. Nali, Tim K. Mackey
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	tobacco control electronic cigarettes social media Facebook public policy Medicine R
Acceso en línea:	https://doaj.org/article/3dd6c5542f194b0383581eae6011077f
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spelling	oai:doaj.org-article:3dd6c5542f194b0383581eae6011077f2021-11-11T16:17:54ZDigital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook10.3390/ijerph1821111501660-46011661-7827https://doaj.org/article/3dd6c5542f194b0383581eae6011077f2021-10-01T00:00:00Zhttps://www.mdpi.com/1660-4601/18/21/11150https://doaj.org/toc/1661-7827https://doaj.org/toc/1660-4601Growing popularity of electronic nicotine-delivery systems (ENDS) has coincided with a need to strengthen tobacco-control policy. In response, the ENDS industry has taken actions to mobilize against public health measures, including coordination on social media platforms. To explore this phenomenon, data mining was used to collect public posts on two Facebook public group pages: the California Consumer Advocates for Smoke Free Alternatives Association (CCASAA) and the community page of the Northern California Chapter of SFATA (NC-SFATA). Posts were manually annotated to characterize themes associated with industry political interference and user interaction. We collected 288 posts from the NC-SFATA and 411 posts from CCASAA. A total of 522 (74.7%) posts were categorized as a form of political interference, with 339 posts (64.9%) from CCASAA and 183 posts (35.1%) from NC-SFATA. We identified three different categories of policy interference-related posts: (1) providing updates on ENDS-related policy at the federal, state, and local levels; (2) sharing opinions about ENDS-related policies; (3) posts related to scientific information related to vaping; and (4) calls to action to mobilize against tobacco/ENDS policies. Our findings indicate that pro-tobacco social media communities on Facebook, driven by strategic activities of trade associations and their members, may act as focal points for anti-policy information dissemination, grass-roots mobilization, and industry coordination that needs further research.Qing XuJoshua YangMichael R. HauptMingxiang CaiMatthew C. NaliTim K. MackeyMDPI AGarticletobacco controlelectronic cigarettessocial mediaFacebookpublic policyMedicineRENInternational Journal of Environmental Research and Public Health, Vol 18, Iss 11150, p 11150 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	tobacco control electronic cigarettes social media Facebook public policy Medicine R
spellingShingle	tobacco control electronic cigarettes social media Facebook public policy Medicine R Qing Xu Joshua Yang Michael R. Haupt Mingxiang Cai Matthew C. Nali Tim K. Mackey Digital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook
description	Growing popularity of electronic nicotine-delivery systems (ENDS) has coincided with a need to strengthen tobacco-control policy. In response, the ENDS industry has taken actions to mobilize against public health measures, including coordination on social media platforms. To explore this phenomenon, data mining was used to collect public posts on two Facebook public group pages: the California Consumer Advocates for Smoke Free Alternatives Association (CCASAA) and the community page of the Northern California Chapter of SFATA (NC-SFATA). Posts were manually annotated to characterize themes associated with industry political interference and user interaction. We collected 288 posts from the NC-SFATA and 411 posts from CCASAA. A total of 522 (74.7%) posts were categorized as a form of political interference, with 339 posts (64.9%) from CCASAA and 183 posts (35.1%) from NC-SFATA. We identified three different categories of policy interference-related posts: (1) providing updates on ENDS-related policy at the federal, state, and local levels; (2) sharing opinions about ENDS-related policies; (3) posts related to scientific information related to vaping; and (4) calls to action to mobilize against tobacco/ENDS policies. Our findings indicate that pro-tobacco social media communities on Facebook, driven by strategic activities of trade associations and their members, may act as focal points for anti-policy information dissemination, grass-roots mobilization, and industry coordination that needs further research.
format	article
author	Qing Xu Joshua Yang Michael R. Haupt Mingxiang Cai Matthew C. Nali Tim K. Mackey
author_facet	Qing Xu Joshua Yang Michael R. Haupt Mingxiang Cai Matthew C. Nali Tim K. Mackey
author_sort	Qing Xu
title	Digital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook
title_short	Digital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook
title_full	Digital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook
title_fullStr	Digital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook
title_full_unstemmed	Digital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook
title_sort	digital surveillance to identify california alternative and emerging tobacco industry policy influence and mobilization on facebook
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/3dd6c5542f194b0383581eae6011077f
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Digital Surveillance to Identify California Alternative and Emerging Tobacco Industry Policy Influence and Mobilization on Facebook

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