Eileen Gray’s Jean Désert showroom 217 Rue du Faubourg Saint-Honoré, Paris ; marketing design in the 1920s

The Irish designer Eileen Gray (1878-1976) is recognized as one of the foremost artists of the 1920s. Detailed analysis of the accounts of the Jean Désert showroom in Paris, opened by Gray in 1922, adds to our understanding of her approach to design and marketing. The showroom did not only fail due...

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Autor principal:	Tim Benton
Formato:	article
Lenguaje:	FR
Publicado:	Ministère de la culture 2021
Materias:	Eileen Gray Seizo Sougawara Evelyn Wyld Art Déco Furniture Clientele Architecture NA1-9428 Geography. Anthropology. Recreation G
Acceso en línea:	https://doaj.org/article/3ecfcffbf8bb4747a0187f94b8c1acd0
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id	oai:doaj.org-article:3ecfcffbf8bb4747a0187f94b8c1acd0
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spelling	oai:doaj.org-article:3ecfcffbf8bb4747a0187f94b8c1acd02021-12-02T10:50:46ZEileen Gray’s Jean Désert showroom 217 Rue du Faubourg Saint-Honoré, Paris ; marketing design in the 1920s2606-749810.4000/craup.8850https://doaj.org/article/3ecfcffbf8bb4747a0187f94b8c1acd02021-11-01T00:00:00Zhttp://journals.openedition.org/craup/8850https://doaj.org/toc/2606-7498The Irish designer Eileen Gray (1878-1976) is recognized as one of the foremost artists of the 1920s. Detailed analysis of the accounts of the Jean Désert showroom in Paris, opened by Gray in 1922, adds to our understanding of her approach to design and marketing. The showroom did not only fail due to low turnover but also due to the high fixed costs involved in subsidising the lacquer workshop run by Seizo Sougawara and the rug workshop managed by Evelyn Wyld. The article addresses the following questions: What was the financial viability of the showroom? Who were Gray’s clients? What kinds of items sold best? What does the showroom tell us about Gray’s approach to design? How does her practice differ from that of other designers of the day? What clues do the documents give to understanding Gray’s clients and their social milieu?Tim BentonMinistère de la culturearticleEileen GraySeizo SougawaraEvelyn WyldArt DécoFurnitureClienteleArchitectureNA1-9428Geography. Anthropology. RecreationGFRLes Cahiers de la Recherche Architecturale, Urbaine et Paysagère (2021)
institution	DOAJ
collection	DOAJ
language	FR
topic	Eileen Gray Seizo Sougawara Evelyn Wyld Art Déco Furniture Clientele Architecture NA1-9428 Geography. Anthropology. Recreation G
spellingShingle	Eileen Gray Seizo Sougawara Evelyn Wyld Art Déco Furniture Clientele Architecture NA1-9428 Geography. Anthropology. Recreation G Tim Benton Eileen Gray’s Jean Désert showroom 217 Rue du Faubourg Saint-Honoré, Paris ; marketing design in the 1920s
description	The Irish designer Eileen Gray (1878-1976) is recognized as one of the foremost artists of the 1920s. Detailed analysis of the accounts of the Jean Désert showroom in Paris, opened by Gray in 1922, adds to our understanding of her approach to design and marketing. The showroom did not only fail due to low turnover but also due to the high fixed costs involved in subsidising the lacquer workshop run by Seizo Sougawara and the rug workshop managed by Evelyn Wyld. The article addresses the following questions: What was the financial viability of the showroom? Who were Gray’s clients? What kinds of items sold best? What does the showroom tell us about Gray’s approach to design? How does her practice differ from that of other designers of the day? What clues do the documents give to understanding Gray’s clients and their social milieu?
format	article
author	Tim Benton
author_facet	Tim Benton
author_sort	Tim Benton
title	Eileen Gray’s Jean Désert showroom 217 Rue du Faubourg Saint-Honoré, Paris ; marketing design in the 1920s
title_short	Eileen Gray’s Jean Désert showroom 217 Rue du Faubourg Saint-Honoré, Paris ; marketing design in the 1920s
title_full	Eileen Gray’s Jean Désert showroom 217 Rue du Faubourg Saint-Honoré, Paris ; marketing design in the 1920s
title_fullStr	Eileen Gray’s Jean Désert showroom 217 Rue du Faubourg Saint-Honoré, Paris ; marketing design in the 1920s
title_full_unstemmed	Eileen Gray’s Jean Désert showroom 217 Rue du Faubourg Saint-Honoré, Paris ; marketing design in the 1920s
title_sort	eileen gray’s jean désert showroom 217 rue du faubourg saint-honoré, paris ; marketing design in the 1920s
publisher	Ministère de la culture
publishDate	2021
url	https://doaj.org/article/3ecfcffbf8bb4747a0187f94b8c1acd0
work_keys_str_mv	AT timbenton eileengraysjeandesertshowroom217ruedufaubourgsainthonoreparismarketingdesigninthe1920s
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Eileen Gray’s Jean Désert showroom 217 Rue du Faubourg Saint-Honoré, Paris ; marketing design in the 1920s

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