Linguistic Means of Image Development of Gerhard Chroeder in the Run up to and After First Year in Office

This article is dedicated to the analysis of the linguistic means that influenced image development of the German Chancellor Gerhard Schroeder in the run-up and during the first year in office. Based on printed Media materials, this survey educed the linkage between the evolution of journalists'...

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Autor principal:	E. S. Goncharova
Formato:	article
Lenguaje:	EN RU
Publicado:	MGIMO University Press 2015
Materias:	reputation of a political leader linguistic means metaphor simile epithet antonomasia antithesis International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/3ee6ee9eec064ca3b8e1a4689eba9469
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spelling	oai:doaj.org-article:3ee6ee9eec064ca3b8e1a4689eba94692021-11-23T14:51:00ZLinguistic Means of Image Development of Gerhard Chroeder in the Run up to and After First Year in Office2071-81602541-909910.24833/2071-8160-2015-3-42-150-156https://doaj.org/article/3ee6ee9eec064ca3b8e1a4689eba94692015-06-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/363https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099This article is dedicated to the analysis of the linguistic means that influenced image development of the German Chancellor Gerhard Schroeder in the run-up and during the first year in office. Based on printed Media materials, this survey educed the linkage between the evolution of journalists' assessments of personality and activities of G. Schroeder and his public support at the elections in 1998 and parliamentary elections in 1999. The analysis of the articles about the Chancellor showed a great number linguistic means that were used to describe him and that contributed to his image development. Linguistic means with positive connotation were primarily used to describe G. Schroeder in the run-up, since he was reliant on. In contrast, the journalists became more skeptical about the Chancellor after his first year in office and started to describe him with linguistic means with negative connotation. Metaphor is the most widely used linguistic means before and after elections. Beside it, the journalists often used antonomasia, epithets, and similes to form the positive image of the politician. The use of antithesis was connected with the desire to put up Schroeder in a positive light against his predecessor. With growing disappointment with the Chancellor many metaphors and epithets receive their antonymous meaning. The survey results are presented in the table.E. S. GoncharovaMGIMO University Pressarticlereputation of a political leaderlinguistic meansmetaphorsimileepithetantonomasiaantithesisInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 3(42), Pp 150-156 (2015)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	reputation of a political leader linguistic means metaphor simile epithet antonomasia antithesis International relations JZ2-6530
spellingShingle	reputation of a political leader linguistic means metaphor simile epithet antonomasia antithesis International relations JZ2-6530 E. S. Goncharova Linguistic Means of Image Development of Gerhard Chroeder in the Run up to and After First Year in Office
description	This article is dedicated to the analysis of the linguistic means that influenced image development of the German Chancellor Gerhard Schroeder in the run-up and during the first year in office. Based on printed Media materials, this survey educed the linkage between the evolution of journalists' assessments of personality and activities of G. Schroeder and his public support at the elections in 1998 and parliamentary elections in 1999. The analysis of the articles about the Chancellor showed a great number linguistic means that were used to describe him and that contributed to his image development. Linguistic means with positive connotation were primarily used to describe G. Schroeder in the run-up, since he was reliant on. In contrast, the journalists became more skeptical about the Chancellor after his first year in office and started to describe him with linguistic means with negative connotation. Metaphor is the most widely used linguistic means before and after elections. Beside it, the journalists often used antonomasia, epithets, and similes to form the positive image of the politician. The use of antithesis was connected with the desire to put up Schroeder in a positive light against his predecessor. With growing disappointment with the Chancellor many metaphors and epithets receive their antonymous meaning. The survey results are presented in the table.
format	article
author	E. S. Goncharova
author_facet	E. S. Goncharova
author_sort	E. S. Goncharova
title	Linguistic Means of Image Development of Gerhard Chroeder in the Run up to and After First Year in Office
title_short	Linguistic Means of Image Development of Gerhard Chroeder in the Run up to and After First Year in Office
title_full	Linguistic Means of Image Development of Gerhard Chroeder in the Run up to and After First Year in Office
title_fullStr	Linguistic Means of Image Development of Gerhard Chroeder in the Run up to and After First Year in Office
title_full_unstemmed	Linguistic Means of Image Development of Gerhard Chroeder in the Run up to and After First Year in Office
title_sort	linguistic means of image development of gerhard chroeder in the run up to and after first year in office
publisher	MGIMO University Press
publishDate	2015
url	https://doaj.org/article/3ee6ee9eec064ca3b8e1a4689eba9469
work_keys_str_mv	AT esgoncharova linguisticmeansofimagedevelopmentofgerhardchroederintherunuptoandafterfirstyearinoffice
_version_	1718416271828058112

Linguistic Means of Image Development of Gerhard Chroeder in the Run up to and After First Year in Office

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