Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara

The objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in Management Study Program, Faculty of Economics, UMSU. The type of...

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Autores principales:	Dedek Kurniawan Gultom, Paham Ginting, Beby KF Sembiring
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2017
Materias:	manajemen Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/3f2f7d3016044bb4810d5e4ad7e48030
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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spelling	oai:doaj.org-article:3f2f7d3016044bb4810d5e4ad7e480302021-11-05T05:03:35ZPengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara1693-76192580-417010.30596/jimb.v14i01.113https://doaj.org/article/3f2f7d3016044bb4810d5e4ad7e480302017-07-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/113https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><strong><em> </em></strong><em>The objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in Management Study Program, Faculty of Economics, UMSU. The type of the research was an explanatory study. The result of the research showed that service marketing mix which consisted of product, location, process, people, physical evidence, and service quality which consisted of direct evidence, reliability, response, security, and empathy simultaneously had positive influence on students’ satisfaction, while the cost for education had negative influence. </em></p>Dedek Kurniawan GultomPaham GintingBeby KF SembiringUniversitas Muhammadiyah Sumatera UtaraarticlemanajemenManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 14, Iss 01 (2017)
institution	DOAJ
collection	DOAJ
language	ID
topic	manajemen Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	manajemen Management. Industrial management HD28-70 Business HF5001-6182 Dedek Kurniawan Gultom Paham Ginting Beby KF Sembiring Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
description	<p><strong><em> </em></strong><em>The objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in Management Study Program, Faculty of Economics, UMSU. The type of the research was an explanatory study. The result of the research showed that service marketing mix which consisted of product, location, process, people, physical evidence, and service quality which consisted of direct evidence, reliability, response, security, and empathy simultaneously had positive influence on students’ satisfaction, while the cost for education had negative influence. </em></p>
format	article
author	Dedek Kurniawan Gultom Paham Ginting Beby KF Sembiring
author_facet	Dedek Kurniawan Gultom Paham Ginting Beby KF Sembiring
author_sort	Dedek Kurniawan Gultom
title	Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
title_short	Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
title_full	Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
title_fullStr	Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
title_full_unstemmed	Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
title_sort	pengaruh bauran pemasaran jasa dan kualitas pelayanan terhadap kepuasan mahasiswa program studi manajemen fakultas ekonomi universitas muhammadiyah sumatera utara
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2017
url	https://doaj.org/article/3f2f7d3016044bb4810d5e4ad7e48030
work_keys_str_mv	AT dedekkurniawangultom pengaruhbauranpemasaranjasadankualitaspelayananterhadapkepuasanmahasiswaprogramstudimanajemenfakultasekonomiuniversitasmuhammadiyahsumaterautara AT pahamginting pengaruhbauranpemasaranjasadankualitaspelayananterhadapkepuasanmahasiswaprogramstudimanajemenfakultasekonomiuniversitasmuhammadiyahsumaterautara AT bebykfsembiring pengaruhbauranpemasaranjasadankualitaspelayananterhadapkepuasanmahasiswaprogramstudimanajemenfakultasekonomiuniversitasmuhammadiyahsumaterautara
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Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara

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