#Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom

This paper examines how new media is affecting candidate personal vote seeking behaviour, at the constituency level by comparing data from general elections in two countries with different styles of campaigning – party-centred campaigning in the United Kingdom (2015 & 2017) and candidate-centred...

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Autor principal:	Vincent Sean
Formato:	article
Lenguaje:	EN
Publicado:	De Gruyter 2020
Materias:	elections comparative politics personal vote new media campaigning Political science J
Acceso en línea:	https://doaj.org/article/3f43537098c34b34981a9e50823fcfd6
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spelling	oai:doaj.org-article:3f43537098c34b34981a9e50823fcfd62021-12-05T14:11:00Z#Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom2543-804210.1515/openps-2021-0001https://doaj.org/article/3f43537098c34b34981a9e50823fcfd62020-09-01T00:00:00Zhttps://doi.org/10.1515/openps-2021-0001https://doaj.org/toc/2543-8042This paper examines how new media is affecting candidate personal vote seeking behaviour, at the constituency level by comparing data from general elections in two countries with different styles of campaigning – party-centred campaigning in the United Kingdom (2015 & 2017) and candidate-centred campaigning Japan (2014 & 2017). By utilising both content analysis of candidates’ use of new media platforms and in-person interviews with candidates, this study gives a deep description of how individual candidates are using online campaigning and to what degree they are pursuing a personal, rather than party vote. This study confirms that that Japanese candidates use new media to run more candidate centred campaigns, replicating traditional campaign styles, but also finds that other factors, namely candidates’ levels of experience and the strength of the national party, play a role in how candidates utilise new media. Now more so than ever, candidates are relying on personal image promotion as a major element of their campaigns.Vincent SeanDe Gruyterarticleelectionscomparative politicspersonal votenew media campaigningPolitical scienceJENOpen Political Science, Vol 4, Iss 1, Pp 1-14 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	elections comparative politics personal vote new media campaigning Political science J
spellingShingle	elections comparative politics personal vote new media campaigning Political science J Vincent Sean #Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom
description	This paper examines how new media is affecting candidate personal vote seeking behaviour, at the constituency level by comparing data from general elections in two countries with different styles of campaigning – party-centred campaigning in the United Kingdom (2015 & 2017) and candidate-centred campaigning Japan (2014 & 2017). By utilising both content analysis of candidates’ use of new media platforms and in-person interviews with candidates, this study gives a deep description of how individual candidates are using online campaigning and to what degree they are pursuing a personal, rather than party vote. This study confirms that that Japanese candidates use new media to run more candidate centred campaigns, replicating traditional campaign styles, but also finds that other factors, namely candidates’ levels of experience and the strength of the national party, play a role in how candidates utilise new media. Now more so than ever, candidates are relying on personal image promotion as a major element of their campaigns.
format	article
author	Vincent Sean
author_facet	Vincent Sean
author_sort	Vincent Sean
title	#Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom
title_short	#Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom
title_full	#Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom
title_fullStr	#Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom
title_full_unstemmed	#Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom
title_sort	#personal vs #party: a comparative study of candidates’ new media campaigning in japan and the united kingdom
publisher	De Gruyter
publishDate	2020
url	https://doaj.org/article/3f43537098c34b34981a9e50823fcfd6
work_keys_str_mv	AT vincentsean personalvspartyacomparativestudyofcandidatesnewmediacampaigninginjapanandtheunitedkingdom
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#Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom

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