PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY

The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific problems.

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Detalles Bibliográficos
Autores principales:	I. Kogotkova, A. Mekhtieva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	construction marketing activity improvement of marketing activities marketing specifics of the russian construction industry Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/3f5a3bdd3762424cb23aa13a626e8f01
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spelling	oai:doaj.org-article:3f5a3bdd3762424cb23aa13a626e8f012021-12-03T07:43:19ZPERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY1816-42772686-8415https://doaj.org/article/3f5a3bdd3762424cb23aa13a626e8f012016-11-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/463https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific problems.I. KogotkovaA. MekhtievaPublishing House of the State University of Managementarticleconstructionmarketing activityimprovement of marketing activitiesmarketing specifics of the russian construction industrySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 11, Pp 75-78 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	construction marketing activity improvement of marketing activities marketing specifics of the russian construction industry Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	construction marketing activity improvement of marketing activities marketing specifics of the russian construction industry Sociology (General) HM401-1281 Economics as a science HB71-74 I. Kogotkova A. Mekhtieva PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY
description	The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific problems.
format	article
author	I. Kogotkova A. Mekhtieva
author_facet	I. Kogotkova A. Mekhtieva
author_sort	I. Kogotkova
title	PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY
title_short	PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY
title_full	PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY
title_fullStr	PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY
title_full_unstemmed	PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY
title_sort	perfection of marketing activity for a construction company
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/3f5a3bdd3762424cb23aa13a626e8f01
work_keys_str_mv	AT ikogotkova perfectionofmarketingactivityforaconstructioncompany AT amekhtieva perfectionofmarketingactivityforaconstructioncompany
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PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY

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