PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY
The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific problems.
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2016
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/3f5a3bdd3762424cb23aa13a626e8f01 |
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