MARKETING STRATEGIES IN CONSUMER COOPERATION

In modern economic conditions, the relevance of the interaction of the market entity with the external environment often generates problem situations that are not always timely and effectively solved. And in this regard, comes to the aid of marketing and its strategies. The formation and use of mark...

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Autor principal:	Tatyana Leonidovna Mishchenko
Formato:	article
Lenguaje:	EN RU
Publicado:	Science and Innovation Center Publishing House 2019
Materias:	маркетинг стратегия конкурентные преимущества потребительская кооперация Law K Social Sciences H
Acceso en línea:	https://doaj.org/article/3f5b52871c814dc79fabb304228baa05
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spelling	oai:doaj.org-article:3f5b52871c814dc79fabb304228baa052021-12-02T16:01:16ZMARKETING STRATEGIES IN CONSUMER COOPERATION2070-756810.12731/2070-7568-2019-5-60-70https://doaj.org/article/3f5b52871c814dc79fabb304228baa052019-12-01T00:00:00Zhttp://journal-s.org/index.php/nk/article/view/12523https://doaj.org/toc/2070-7568In modern economic conditions, the relevance of the interaction of the market entity with the external environment often generates problem situations that are not always timely and effectively solved. And in this regard, comes to the aid of marketing and its strategies. The formation and use of marketing strategies contributes to the effective conduct of business. In the modern economy, it is marketing that provides commercial benefit to the market entity. Properly chosen marketing strategy allows market actors to take a strong competitive position in the market among similar proposals. In most consumer cooperatives, there is no practice of developing a marketing strategy, and therefore many of them are not able to survive in the fierce competition. In addition, the choice of marketing strategies for different market actors is ambiguous, which is associated with the mission and purpose of each organizational and legal form, and therefore requires in-depth research and analysis. The article presents an algorithm for developing a marketing strategy for the subjects of consumer cooperation. Purpose – to define the process of developing a marketing strategy in a consumer cooperative. Method or methodology of the work: the article used the system method, General scientific methods, empirical observation, as well as economic and statistical analysis. Results: the main marketing strategies for the growth of competitive advantage of consumer cooperation are defined. Practical implications: the obtained results should be applied in consumer cooperation and in economic entities engaged in agricultural activities.Tatyana Leonidovna MishchenkoScience and Innovation Center Publishing Housearticleмаркетингстратегияконкурентные преимуществапотребительская кооперацияLawKSocial SciencesHENRUНаука Красноярья, Vol 8, Iss 5, Pp 60-70 (2019)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	маркетинг стратегия конкурентные преимущества потребительская кооперация Law K Social Sciences H
spellingShingle	маркетинг стратегия конкурентные преимущества потребительская кооперация Law K Social Sciences H Tatyana Leonidovna Mishchenko MARKETING STRATEGIES IN CONSUMER COOPERATION
description	In modern economic conditions, the relevance of the interaction of the market entity with the external environment often generates problem situations that are not always timely and effectively solved. And in this regard, comes to the aid of marketing and its strategies. The formation and use of marketing strategies contributes to the effective conduct of business. In the modern economy, it is marketing that provides commercial benefit to the market entity. Properly chosen marketing strategy allows market actors to take a strong competitive position in the market among similar proposals. In most consumer cooperatives, there is no practice of developing a marketing strategy, and therefore many of them are not able to survive in the fierce competition. In addition, the choice of marketing strategies for different market actors is ambiguous, which is associated with the mission and purpose of each organizational and legal form, and therefore requires in-depth research and analysis. The article presents an algorithm for developing a marketing strategy for the subjects of consumer cooperation. Purpose – to define the process of developing a marketing strategy in a consumer cooperative. Method or methodology of the work: the article used the system method, General scientific methods, empirical observation, as well as economic and statistical analysis. Results: the main marketing strategies for the growth of competitive advantage of consumer cooperation are defined. Practical implications: the obtained results should be applied in consumer cooperation and in economic entities engaged in agricultural activities.
format	article
author	Tatyana Leonidovna Mishchenko
author_facet	Tatyana Leonidovna Mishchenko
author_sort	Tatyana Leonidovna Mishchenko
title	MARKETING STRATEGIES IN CONSUMER COOPERATION
title_short	MARKETING STRATEGIES IN CONSUMER COOPERATION
title_full	MARKETING STRATEGIES IN CONSUMER COOPERATION
title_fullStr	MARKETING STRATEGIES IN CONSUMER COOPERATION
title_full_unstemmed	MARKETING STRATEGIES IN CONSUMER COOPERATION
title_sort	marketing strategies in consumer cooperation
publisher	Science and Innovation Center Publishing House
publishDate	2019
url	https://doaj.org/article/3f5b52871c814dc79fabb304228baa05
work_keys_str_mv	AT tatyanaleonidovnamishchenko marketingstrategiesinconsumercooperation
_version_	1718385266937298944

MARKETING STRATEGIES IN CONSUMER COOPERATION

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