Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment

Previous research has shown that providing information about the health consequences of climate change can increase climate change issue engagement and support for mitigation policies. Here, we extend that research by testing the motivational value of three categories of climate information (termed...

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Autores principales:	John Kotcher, Lauren Feldman, Kate T. Luong, James Wyatt, Edward Maibach
Formato:	article
Lenguaje:	EN
Publicado:	Elsevier 2021
Materias:	Climate change Climate advocacy Risk communication Health communication Conjoint analysis Public aspects of medicine RA1-1270 Meteorology. Climatology QC851-999
Acceso en línea:	https://doaj.org/article/40064641b1d64f07a13afcbb44547edc
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spelling	oai:doaj.org-article:40064641b1d64f07a13afcbb44547edc2021-11-18T04:53:53ZAdvocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment2667-278210.1016/j.joclim.2021.100030https://doaj.org/article/40064641b1d64f07a13afcbb44547edc2021-08-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2667278221000274https://doaj.org/toc/2667-2782Previous research has shown that providing information about the health consequences of climate change can increase climate change issue engagement and support for mitigation policies. Here, we extend that research by testing the motivational value of three categories of climate information (termed information categories): health consequences of climate change; health benefits of climate solutions; and calls-to-action intended to motivate people to engage in political advocacy for climate solutions. The use of choice-based conjoint analysis enabled us to determine the effectiveness of each information category, as well the effectiveness of specific types of information within each category. Research participants were adults quota-sampled to represent the U.S. population (n=7,596). We found that each of these categories–consequences, solutions, and a call-to-action–enhanced the overall motivational value of the message, with solution information being the most influential. Of the 360 message combinations tested, the most compelling first described the negative impacts of climate change on air quality, then explained how transitioning to clean energy will benefit people's health, and ended by explaining that most Americans support this solution, and many are taking action to advocate for it. These findings are consistent with a large body of risk communication theory, and provide practical insights to health professionals and others seeking to build public and political will for actions that reduce the health threats posed by climate change.John KotcherLauren FeldmanKate T. LuongJames WyattEdward MaibachElsevierarticleClimate changeClimate advocacyRisk communicationHealth communicationConjoint analysisPublic aspects of medicineRA1-1270Meteorology. ClimatologyQC851-999ENThe Journal of Climate Change and Health, Vol 3, Iss , Pp 100030- (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Climate change Climate advocacy Risk communication Health communication Conjoint analysis Public aspects of medicine RA1-1270 Meteorology. Climatology QC851-999
spellingShingle	Climate change Climate advocacy Risk communication Health communication Conjoint analysis Public aspects of medicine RA1-1270 Meteorology. Climatology QC851-999 John Kotcher Lauren Feldman Kate T. Luong James Wyatt Edward Maibach Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment
description	Previous research has shown that providing information about the health consequences of climate change can increase climate change issue engagement and support for mitigation policies. Here, we extend that research by testing the motivational value of three categories of climate information (termed information categories): health consequences of climate change; health benefits of climate solutions; and calls-to-action intended to motivate people to engage in political advocacy for climate solutions. The use of choice-based conjoint analysis enabled us to determine the effectiveness of each information category, as well the effectiveness of specific types of information within each category. Research participants were adults quota-sampled to represent the U.S. population (n=7,596). We found that each of these categories–consequences, solutions, and a call-to-action–enhanced the overall motivational value of the message, with solution information being the most influential. Of the 360 message combinations tested, the most compelling first described the negative impacts of climate change on air quality, then explained how transitioning to clean energy will benefit people's health, and ended by explaining that most Americans support this solution, and many are taking action to advocate for it. These findings are consistent with a large body of risk communication theory, and provide practical insights to health professionals and others seeking to build public and political will for actions that reduce the health threats posed by climate change.
format	article
author	John Kotcher Lauren Feldman Kate T. Luong James Wyatt Edward Maibach
author_facet	John Kotcher Lauren Feldman Kate T. Luong James Wyatt Edward Maibach
author_sort	John Kotcher
title	Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment
title_short	Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment
title_full	Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment
title_fullStr	Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment
title_full_unstemmed	Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment
title_sort	advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: evidence from a conjoint experiment
publisher	Elsevier
publishDate	2021
url	https://doaj.org/article/40064641b1d64f07a13afcbb44547edc
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Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment

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