SPECIFIC ADVERTISING ACTIVITY OF ENTERPRISES OF CONFERENCE-ARRANGING BUSINESS
Innovation technologies, dynamic global economic processes make it necessary to revise existing methods of advertising activity and ways of using the system of marketing communications. Within the frames of the present article the author investigates a segment of B2B market, in particular a field of...
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| Autor principal: | |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Plekhanov Russian University of Economics
2017
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/40170dcb20c94589ba7ad2bda2d166a3 |
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