Nudging sugar portions: a real-world experiment
Abstract Background Sugar overconsumption is a major contributor to overweight and obesity, with daily consumption greatly exceeding the WHO’s recommendations. The aim of the present study was to determine whether using a functionally modified sugar shaker as a food environment nudge could be an eff...
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oai:doaj.org-article:401df3aa65c74a9cab6aeec760bfe1742021-11-14T12:15:40ZNudging sugar portions: a real-world experiment10.1186/s40795-021-00473-92055-0928https://doaj.org/article/401df3aa65c74a9cab6aeec760bfe1742021-11-01T00:00:00Zhttps://doi.org/10.1186/s40795-021-00473-9https://doaj.org/toc/2055-0928Abstract Background Sugar overconsumption is a major contributor to overweight and obesity, with daily consumption greatly exceeding the WHO’s recommendations. The aim of the present study was to determine whether using a functionally modified sugar shaker as a food environment nudge could be an effective means to reduce the sugar used in hot beverages. Methods Sugar shakers were functionally modified to reduce the amount of sugar in each pour by 47%. A real-world experiment was conducted to compare the amount of added sugar per hot beverage during default and nudge conditions over the course of four weeks (17,233 hot beverages sold) in a university take-away café. In addition, 59 customers were surveyed to evaluate the acceptance of the intervention. Results Modifying the functional design of sugar shakers resulted in a reduction of added sugar by 20% (d = 1.35) compared to the default condition. In the survey, most participants evaluated the intervention strategy positively. Conclusion The present real-world experiment demonstrates that a simple environmental intervention can significantly reduce sugar consumption in public places while meeting with consumer approval, making it a promising means of reducing sugar overconsumption.Karoline VillingerDeborah R. WahlKai EngelBritta RennerBMCarticlenudgingenvironmental interventionsugar overconsumptionreal-world experimentNutrition. Foods and food supplyTX341-641Food processing and manufactureTP368-456Medicine (General)R5-920ENBMC Nutrition, Vol 7, Iss 1, Pp 1-5 (2021) |
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nudging environmental intervention sugar overconsumption real-world experiment Nutrition. Foods and food supply TX341-641 Food processing and manufacture TP368-456 Medicine (General) R5-920 |
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nudging environmental intervention sugar overconsumption real-world experiment Nutrition. Foods and food supply TX341-641 Food processing and manufacture TP368-456 Medicine (General) R5-920 Karoline Villinger Deborah R. Wahl Kai Engel Britta Renner Nudging sugar portions: a real-world experiment |
description |
Abstract Background Sugar overconsumption is a major contributor to overweight and obesity, with daily consumption greatly exceeding the WHO’s recommendations. The aim of the present study was to determine whether using a functionally modified sugar shaker as a food environment nudge could be an effective means to reduce the sugar used in hot beverages. Methods Sugar shakers were functionally modified to reduce the amount of sugar in each pour by 47%. A real-world experiment was conducted to compare the amount of added sugar per hot beverage during default and nudge conditions over the course of four weeks (17,233 hot beverages sold) in a university take-away café. In addition, 59 customers were surveyed to evaluate the acceptance of the intervention. Results Modifying the functional design of sugar shakers resulted in a reduction of added sugar by 20% (d = 1.35) compared to the default condition. In the survey, most participants evaluated the intervention strategy positively. Conclusion The present real-world experiment demonstrates that a simple environmental intervention can significantly reduce sugar consumption in public places while meeting with consumer approval, making it a promising means of reducing sugar overconsumption. |
format |
article |
author |
Karoline Villinger Deborah R. Wahl Kai Engel Britta Renner |
author_facet |
Karoline Villinger Deborah R. Wahl Kai Engel Britta Renner |
author_sort |
Karoline Villinger |
title |
Nudging sugar portions: a real-world experiment |
title_short |
Nudging sugar portions: a real-world experiment |
title_full |
Nudging sugar portions: a real-world experiment |
title_fullStr |
Nudging sugar portions: a real-world experiment |
title_full_unstemmed |
Nudging sugar portions: a real-world experiment |
title_sort |
nudging sugar portions: a real-world experiment |
publisher |
BMC |
publishDate |
2021 |
url |
https://doaj.org/article/401df3aa65c74a9cab6aeec760bfe174 |
work_keys_str_mv |
AT karolinevillinger nudgingsugarportionsarealworldexperiment AT deborahrwahl nudgingsugarportionsarealworldexperiment AT kaiengel nudgingsugarportionsarealworldexperiment AT brittarenner nudgingsugarportionsarealworldexperiment |
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1718429341175513088 |