Nudging sugar portions: a real-world experiment

Abstract Background Sugar overconsumption is a major contributor to overweight and obesity, with daily consumption greatly exceeding the WHO’s recommendations. The aim of the present study was to determine whether using a functionally modified sugar shaker as a food environment nudge could be an eff...

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Autores principales: Karoline Villinger, Deborah R. Wahl, Kai Engel, Britta Renner
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Lenguaje:EN
Publicado: BMC 2021
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Acceso en línea:https://doaj.org/article/401df3aa65c74a9cab6aeec760bfe174
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spelling oai:doaj.org-article:401df3aa65c74a9cab6aeec760bfe1742021-11-14T12:15:40ZNudging sugar portions: a real-world experiment10.1186/s40795-021-00473-92055-0928https://doaj.org/article/401df3aa65c74a9cab6aeec760bfe1742021-11-01T00:00:00Zhttps://doi.org/10.1186/s40795-021-00473-9https://doaj.org/toc/2055-0928Abstract Background Sugar overconsumption is a major contributor to overweight and obesity, with daily consumption greatly exceeding the WHO’s recommendations. The aim of the present study was to determine whether using a functionally modified sugar shaker as a food environment nudge could be an effective means to reduce the sugar used in hot beverages. Methods Sugar shakers were functionally modified to reduce the amount of sugar in each pour by 47%. A real-world experiment was conducted to compare the amount of added sugar per hot beverage during default and nudge conditions over the course of four weeks (17,233 hot beverages sold) in a university take-away café. In addition, 59 customers were surveyed to evaluate the acceptance of the intervention. Results Modifying the functional design of sugar shakers resulted in a reduction of added sugar by 20% (d = 1.35) compared to the default condition. In the survey, most participants evaluated the intervention strategy positively. Conclusion The present real-world experiment demonstrates that a simple environmental intervention can significantly reduce sugar consumption in public places while meeting with consumer approval, making it a promising means of reducing sugar overconsumption.Karoline VillingerDeborah R. WahlKai EngelBritta RennerBMCarticlenudgingenvironmental interventionsugar overconsumptionreal-world experimentNutrition. Foods and food supplyTX341-641Food processing and manufactureTP368-456Medicine (General)R5-920ENBMC Nutrition, Vol 7, Iss 1, Pp 1-5 (2021)
institution DOAJ
collection DOAJ
language EN
topic nudging
environmental intervention
sugar overconsumption
real-world experiment
Nutrition. Foods and food supply
TX341-641
Food processing and manufacture
TP368-456
Medicine (General)
R5-920
spellingShingle nudging
environmental intervention
sugar overconsumption
real-world experiment
Nutrition. Foods and food supply
TX341-641
Food processing and manufacture
TP368-456
Medicine (General)
R5-920
Karoline Villinger
Deborah R. Wahl
Kai Engel
Britta Renner
Nudging sugar portions: a real-world experiment
description Abstract Background Sugar overconsumption is a major contributor to overweight and obesity, with daily consumption greatly exceeding the WHO’s recommendations. The aim of the present study was to determine whether using a functionally modified sugar shaker as a food environment nudge could be an effective means to reduce the sugar used in hot beverages. Methods Sugar shakers were functionally modified to reduce the amount of sugar in each pour by 47%. A real-world experiment was conducted to compare the amount of added sugar per hot beverage during default and nudge conditions over the course of four weeks (17,233 hot beverages sold) in a university take-away café. In addition, 59 customers were surveyed to evaluate the acceptance of the intervention. Results Modifying the functional design of sugar shakers resulted in a reduction of added sugar by 20% (d = 1.35) compared to the default condition. In the survey, most participants evaluated the intervention strategy positively. Conclusion The present real-world experiment demonstrates that a simple environmental intervention can significantly reduce sugar consumption in public places while meeting with consumer approval, making it a promising means of reducing sugar overconsumption.
format article
author Karoline Villinger
Deborah R. Wahl
Kai Engel
Britta Renner
author_facet Karoline Villinger
Deborah R. Wahl
Kai Engel
Britta Renner
author_sort Karoline Villinger
title Nudging sugar portions: a real-world experiment
title_short Nudging sugar portions: a real-world experiment
title_full Nudging sugar portions: a real-world experiment
title_fullStr Nudging sugar portions: a real-world experiment
title_full_unstemmed Nudging sugar portions: a real-world experiment
title_sort nudging sugar portions: a real-world experiment
publisher BMC
publishDate 2021
url https://doaj.org/article/401df3aa65c74a9cab6aeec760bfe174
work_keys_str_mv AT karolinevillinger nudgingsugarportionsarealworldexperiment
AT deborahrwahl nudgingsugarportionsarealworldexperiment
AT kaiengel nudgingsugarportionsarealworldexperiment
AT brittarenner nudgingsugarportionsarealworldexperiment
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