Exploring Strategic Choices of Airlines: A Study in Turkish Air Transport Industry

Inter-firm competition in the field of aviation, which accelerates through liberalisation and globalisation trends, has been investigated by numerous studies in the post-deregulation era; however, it has not been adequately addressed in Turkish aviation market. The aim of this study is to unveil th...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Hüseyin Önder Aldemir, Ferhan Kuyucak Şengür, İbrahim Cemil Ulukan
Formato:	article
Lenguaje:	EN
Publicado:	Universiti Sains Malaysia 2021
Materias:	airline competition air transport competitive strategies Miles and Snow typology Porter’s generic strategies hybrid strategies Business HF5001-6182
Acceso en línea:	https://doaj.org/article/40345c03b6d14b44b3e09db854bd0a1a
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:40345c03b6d14b44b3e09db854bd0a1a
record_format	dspace
spelling	oai:doaj.org-article:40345c03b6d14b44b3e09db854bd0a1a2021-12-03T01:52:59ZExploring Strategic Choices of Airlines: A Study in Turkish Air Transport Industry10.21315/aamj2021.26.2.11394-26032180-4184https://doaj.org/article/40345c03b6d14b44b3e09db854bd0a1a2021-12-01T00:00:00Zhttps://ejournal.usm.my/aamj/article/view/154https://doaj.org/toc/1394-2603https://doaj.org/toc/2180-4184 Inter-firm competition in the field of aviation, which accelerates through liberalisation and globalisation trends, has been investigated by numerous studies in the post-deregulation era; however, it has not been adequately addressed in Turkish aviation market. The aim of this study is to unveil the business strategies and strategic typologies of Turkish passenger carriers, as well as the degree of involvement of firms in the strategic planning process, the current outlook, and the competitive structure of the Turkish passenger air transport industry. The research is designed in a way to collect data through interviews with senior executives of the airlines. In terms of findings, the study concludes that five scheduled airlines and three charter airlines have attempted to implement more than one generic strategy at the same time as an “integrated cost and differentiation strategy,” with the primary strategy being cost leadership. Moreover, the passenger carriers in question displayed the features of “analysers-defenders” mainly linked to the competitive typology viewpoint. This study is believed to lead to a deeper understanding of potential explanations why companies have made specific strategic choices regarding generic strategies and strategic approaches. Regulators, individual companies operating in the aviation industry and prospective companies, investors, etc. can use the results of the study to regulate the market, better understand their competitors, set their priorities and plans, evaluate, and assess the market. Hüseyin Önder AldemirFerhan Kuyucak Şengürİbrahim Cemil UlukanUniversiti Sains Malaysia articleairline competitionair transportcompetitive strategiesMiles and Snow typologyPorter’s generic strategieshybrid strategiesBusinessHF5001-6182ENAsian Academy of Management Journal, Vol 26, Iss 2 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	airline competition air transport competitive strategies Miles and Snow typology Porter’s generic strategies hybrid strategies Business HF5001-6182
spellingShingle	airline competition air transport competitive strategies Miles and Snow typology Porter’s generic strategies hybrid strategies Business HF5001-6182 Hüseyin Önder Aldemir Ferhan Kuyucak Şengür İbrahim Cemil Ulukan Exploring Strategic Choices of Airlines: A Study in Turkish Air Transport Industry
description	Inter-firm competition in the field of aviation, which accelerates through liberalisation and globalisation trends, has been investigated by numerous studies in the post-deregulation era; however, it has not been adequately addressed in Turkish aviation market. The aim of this study is to unveil the business strategies and strategic typologies of Turkish passenger carriers, as well as the degree of involvement of firms in the strategic planning process, the current outlook, and the competitive structure of the Turkish passenger air transport industry. The research is designed in a way to collect data through interviews with senior executives of the airlines. In terms of findings, the study concludes that five scheduled airlines and three charter airlines have attempted to implement more than one generic strategy at the same time as an “integrated cost and differentiation strategy,” with the primary strategy being cost leadership. Moreover, the passenger carriers in question displayed the features of “analysers-defenders” mainly linked to the competitive typology viewpoint. This study is believed to lead to a deeper understanding of potential explanations why companies have made specific strategic choices regarding generic strategies and strategic approaches. Regulators, individual companies operating in the aviation industry and prospective companies, investors, etc. can use the results of the study to regulate the market, better understand their competitors, set their priorities and plans, evaluate, and assess the market.
format	article
author	Hüseyin Önder Aldemir Ferhan Kuyucak Şengür İbrahim Cemil Ulukan
author_facet	Hüseyin Önder Aldemir Ferhan Kuyucak Şengür İbrahim Cemil Ulukan
author_sort	Hüseyin Önder Aldemir
title	Exploring Strategic Choices of Airlines: A Study in Turkish Air Transport Industry
title_short	Exploring Strategic Choices of Airlines: A Study in Turkish Air Transport Industry
title_full	Exploring Strategic Choices of Airlines: A Study in Turkish Air Transport Industry
title_fullStr	Exploring Strategic Choices of Airlines: A Study in Turkish Air Transport Industry
title_full_unstemmed	Exploring Strategic Choices of Airlines: A Study in Turkish Air Transport Industry
title_sort	exploring strategic choices of airlines: a study in turkish air transport industry
publisher	Universiti Sains Malaysia
publishDate	2021
url	https://doaj.org/article/40345c03b6d14b44b3e09db854bd0a1a
work_keys_str_mv	AT huseyinonderaldemir exploringstrategicchoicesofairlinesastudyinturkishairtransportindustry AT ferhankuyucaksengur exploringstrategicchoicesofairlinesastudyinturkishairtransportindustry AT ibrahimcemilulukan exploringstrategicchoicesofairlinesastudyinturkishairtransportindustry
_version_	1718373926059376640

Exploring Strategic Choices of Airlines: A Study in Turkish Air Transport Industry

Ejemplares similares