Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students

During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their soci...

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Autores principales:	López-Carril Samuel, Escamilla-Fajardo Paloma, Alguacil-Jiménez Mario
Formato:	article
Lenguaje:	EN
Publicado:	Sciendo 2021
Materias:	social media covid-19 lockdown physical activity sport Sports GV557-1198.995
Acceso en línea:	https://doaj.org/article/4050dcf0af9540558eaf3d3d645ce69c
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id	oai:doaj.org-article:4050dcf0af9540558eaf3d3d645ce69c
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spelling	oai:doaj.org-article:4050dcf0af9540558eaf3d3d645ce69c2021-12-05T14:11:09ZPhysical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students1899-484910.2478/pcssr-2021-0022https://doaj.org/article/4050dcf0af9540558eaf3d3d645ce69c2021-12-01T00:00:00Zhttps://doi.org/10.2478/pcssr-2021-0022https://doaj.org/toc/1899-4849During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their social media (SM) and PA patterns during the first Spanish COVID-19 lockdown period (March to May 2020). From their homes, the students completed an ad hoc online questionnaire. The data was analyzed using SPSS 23.0 software to perform descriptive and inferential analysis (t-test). The results show that the participants used SM during the COVID-19 lockdown to visualize or practice PA, perceiving SM platforms as channels through which to motivate themselves to perform PA, promote it or learn about new training disciplines. Significant gender differences were found with respect to the practice of PA using SM, with females showing higher scores than males. YouTube and Instagram were the most used SM platforms for viewing or practicing PA. In terms of practical implications, this study reinforces the role of SM in sports management for creating opportunities to connect with customers and offer innovative PA proposals in the challenging period brought on by COVID-19.López-Carril SamuelEscamilla-Fajardo PalomaAlguacil-Jiménez MarioSciendoarticlesocial mediacovid-19lockdownphysical activitysportSportsGV557-1198.995ENPhysical Culture and Sport: Studies and Research, Vol 92, Iss 1, Pp 19-31 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	social media covid-19 lockdown physical activity sport Sports GV557-1198.995
spellingShingle	social media covid-19 lockdown physical activity sport Sports GV557-1198.995 López-Carril Samuel Escamilla-Fajardo Paloma Alguacil-Jiménez Mario Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students
description	During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their social media (SM) and PA patterns during the first Spanish COVID-19 lockdown period (March to May 2020). From their homes, the students completed an ad hoc online questionnaire. The data was analyzed using SPSS 23.0 software to perform descriptive and inferential analysis (t-test). The results show that the participants used SM during the COVID-19 lockdown to visualize or practice PA, perceiving SM platforms as channels through which to motivate themselves to perform PA, promote it or learn about new training disciplines. Significant gender differences were found with respect to the practice of PA using SM, with females showing higher scores than males. YouTube and Instagram were the most used SM platforms for viewing or practicing PA. In terms of practical implications, this study reinforces the role of SM in sports management for creating opportunities to connect with customers and offer innovative PA proposals in the challenging period brought on by COVID-19.
format	article
author	López-Carril Samuel Escamilla-Fajardo Paloma Alguacil-Jiménez Mario
author_facet	López-Carril Samuel Escamilla-Fajardo Paloma Alguacil-Jiménez Mario
author_sort	López-Carril Samuel
title	Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students
title_short	Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students
title_full	Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students
title_fullStr	Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students
title_full_unstemmed	Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students
title_sort	physical activity using social media during the covid-19 pandemic: the perceptions of sports science students
publisher	Sciendo
publishDate	2021
url	https://doaj.org/article/4050dcf0af9540558eaf3d3d645ce69c
work_keys_str_mv	AT lopezcarrilsamuel physicalactivityusingsocialmediaduringthecovid19pandemictheperceptionsofsportssciencestudents AT escamillafajardopaloma physicalactivityusingsocialmediaduringthecovid19pandemictheperceptionsofsportssciencestudents AT alguaciljimenezmario physicalactivityusingsocialmediaduringthecovid19pandemictheperceptionsofsportssciencestudents
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Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students

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