Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing

This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict...

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Autores principales: Weiwei Deng, Yingxing Lin, Lijun Chen
Formato: article
Lenguaje:EN
Publicado: Frontiers Media S.A. 2021
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Acceso en línea:https://doaj.org/article/40653414ba50488094a4d7c1615533e3
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spelling oai:doaj.org-article:40653414ba50488094a4d7c1615533e32021-11-18T05:14:07ZExploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing1664-107810.3389/fpsyg.2021.713739https://doaj.org/article/40653414ba50488094a4d7c1615533e32021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.713739/fullhttps://doaj.org/toc/1664-1078This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.Weiwei DengYingxing LinLijun ChenLijun ChenFrontiers Media S.A.articleenvironment estheticsphotograph estheticsvisual estheticsfirst impressionesthetic emotionvisual appealPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution DOAJ
collection DOAJ
language EN
topic environment esthetics
photograph esthetics
visual esthetics
first impression
esthetic emotion
visual appeal
Psychology
BF1-990
spellingShingle environment esthetics
photograph esthetics
visual esthetics
first impression
esthetic emotion
visual appeal
Psychology
BF1-990
Weiwei Deng
Yingxing Lin
Lijun Chen
Lijun Chen
Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing
description This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.
format article
author Weiwei Deng
Yingxing Lin
Lijun Chen
Lijun Chen
author_facet Weiwei Deng
Yingxing Lin
Lijun Chen
Lijun Chen
author_sort Weiwei Deng
title Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing
title_short Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing
title_full Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing
title_fullStr Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing
title_full_unstemmed Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing
title_sort exploring destination choice intention by using the tourism photographic: from the perspectives of visual esthetic processing
publisher Frontiers Media S.A.
publishDate 2021
url https://doaj.org/article/40653414ba50488094a4d7c1615533e3
work_keys_str_mv AT weiweideng exploringdestinationchoiceintentionbyusingthetourismphotographicfromtheperspectivesofvisualestheticprocessing
AT yingxinglin exploringdestinationchoiceintentionbyusingthetourismphotographicfromtheperspectivesofvisualestheticprocessing
AT lijunchen exploringdestinationchoiceintentionbyusingthetourismphotographicfromtheperspectivesofvisualestheticprocessing
AT lijunchen exploringdestinationchoiceintentionbyusingthetourismphotographicfromtheperspectivesofvisualestheticprocessing
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