Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing
This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict...
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Frontiers Media S.A.
2021
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oai:doaj.org-article:40653414ba50488094a4d7c1615533e32021-11-18T05:14:07ZExploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing1664-107810.3389/fpsyg.2021.713739https://doaj.org/article/40653414ba50488094a4d7c1615533e32021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.713739/fullhttps://doaj.org/toc/1664-1078This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.Weiwei DengYingxing LinLijun ChenLijun ChenFrontiers Media S.A.articleenvironment estheticsphotograph estheticsvisual estheticsfirst impressionesthetic emotionvisual appealPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021) |
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environment esthetics photograph esthetics visual esthetics first impression esthetic emotion visual appeal Psychology BF1-990 |
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environment esthetics photograph esthetics visual esthetics first impression esthetic emotion visual appeal Psychology BF1-990 Weiwei Deng Yingxing Lin Lijun Chen Lijun Chen Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing |
description |
This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management. |
format |
article |
author |
Weiwei Deng Yingxing Lin Lijun Chen Lijun Chen |
author_facet |
Weiwei Deng Yingxing Lin Lijun Chen Lijun Chen |
author_sort |
Weiwei Deng |
title |
Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing |
title_short |
Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing |
title_full |
Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing |
title_fullStr |
Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing |
title_full_unstemmed |
Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing |
title_sort |
exploring destination choice intention by using the tourism photographic: from the perspectives of visual esthetic processing |
publisher |
Frontiers Media S.A. |
publishDate |
2021 |
url |
https://doaj.org/article/40653414ba50488094a4d7c1615533e3 |
work_keys_str_mv |
AT weiweideng exploringdestinationchoiceintentionbyusingthetourismphotographicfromtheperspectivesofvisualestheticprocessing AT yingxinglin exploringdestinationchoiceintentionbyusingthetourismphotographicfromtheperspectivesofvisualestheticprocessing AT lijunchen exploringdestinationchoiceintentionbyusingthetourismphotographicfromtheperspectivesofvisualestheticprocessing AT lijunchen exploringdestinationchoiceintentionbyusingthetourismphotographicfromtheperspectivesofvisualestheticprocessing |
_version_ |
1718424907024433152 |