The tourism image of Estonia in Spain: a formulative approach

We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors...

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Autores principales:	Katlin Savva, Arta Antonovica, Javier de Esteban Curiel
Formato:	article
Lenguaje:	ES
Publicado:	Universidad Autónoma de Ciudad Juárez 2015
Materias:	tourism image estonia quantitative method Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/40c43bacdd0d4f83bbf7ba529639dc41
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id	oai:doaj.org-article:40c43bacdd0d4f83bbf7ba529639dc41
record_format	dspace
spelling	oai:doaj.org-article:40c43bacdd0d4f83bbf7ba529639dc412021-11-11T15:37:55ZThe tourism image of Estonia in Spain: a formulative approach0188-98342395-8669https://doaj.org/article/40c43bacdd0d4f83bbf7ba529639dc412015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=85939868001https://doaj.org/toc/0188-9834https://doaj.org/toc/2395-8669We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors and in-vestors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.Katlin SavvaArta AntonovicaJavier de Esteban CurielUniversidad Autónoma de Ciudad Juárezarticletourism imageestoniaquantitative methodSocial SciencesHSocial sciences (General)H1-99ESNóesis, Vol 24, Iss 47-1, Pp 1-18 (2015)
institution	DOAJ
collection	DOAJ
language	ES
topic	tourism image estonia quantitative method Social Sciences H Social sciences (General) H1-99
spellingShingle	tourism image estonia quantitative method Social Sciences H Social sciences (General) H1-99 Katlin Savva Arta Antonovica Javier de Esteban Curiel The tourism image of Estonia in Spain: a formulative approach
description	We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors and in-vestors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.
format	article
author	Katlin Savva Arta Antonovica Javier de Esteban Curiel
author_facet	Katlin Savva Arta Antonovica Javier de Esteban Curiel
author_sort	Katlin Savva
title	The tourism image of Estonia in Spain: a formulative approach
title_short	The tourism image of Estonia in Spain: a formulative approach
title_full	The tourism image of Estonia in Spain: a formulative approach
title_fullStr	The tourism image of Estonia in Spain: a formulative approach
title_full_unstemmed	The tourism image of Estonia in Spain: a formulative approach
title_sort	tourism image of estonia in spain: a formulative approach
publisher	Universidad Autónoma de Ciudad Juárez
publishDate	2015
url	https://doaj.org/article/40c43bacdd0d4f83bbf7ba529639dc41
work_keys_str_mv	AT katlinsavva thetourismimageofestoniainspainaformulativeapproach AT artaantonovica thetourismimageofestoniainspainaformulativeapproach AT javierdeestebancuriel thetourismimageofestoniainspainaformulativeapproach AT katlinsavva tourismimageofestoniainspainaformulativeapproach AT artaantonovica tourismimageofestoniainspainaformulativeapproach AT javierdeestebancuriel tourismimageofestoniainspainaformulativeapproach
_version_	1718434854253625344

The tourism image of Estonia in Spain: a formulative approach

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