The two-sided trade fair market: Identifying attributes and value creation management

The paper examines a two-sided market on a multi-sided platform of an exhibition company and looks at the technology of market formation, its specific features, the concept of value creation management and conditions for its implementation. Methodologically the research rests on Rochet-Tirole’s theo...

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Autor principal:	Simonov K.V.
Formato:	article
Lenguaje:	RU
Publicado:	Ural State University of Economics 2019
Materias:	trade fair discrete sequence platform transaction network effects logistic system Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/40df160defda4f34b7f40c0302799bc1
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spelling	oai:doaj.org-article:40df160defda4f34b7f40c0302799bc12021-12-02T04:06:41ZThe two-sided trade fair market: Identifying attributes and value creation management10.29141/2218-5003-2019-10-4-32218-5003https://doaj.org/article/40df160defda4f34b7f40c0302799bc12019-09-01T00:00:00Zhttp://upravlenets.usue.ru/images/80/3.pdfhttps://doaj.org/toc/2218-5003The paper examines a two-sided market on a multi-sided platform of an exhibition company and looks at the technology of market formation, its specific features, the concept of value creation management and conditions for its implementation. Methodologically the research rests on Rochet-Tirole’s theory of two-sided markets, as well as industrial organization theory, entrepreneurship theory, general management theory, logistics theory and general systems theory. The author uses the methods of analysis, decomposition, synthesis, abstraction, generalization, deduction and axiomatic method. For the trade fair organizer, the article presents the author’s versions of the main business process and the process model of managed transformation of a platform’s resources and its parties into the organizer’s intermediary services. The study proves that a two-sided trade fair market exhibits some identifying attributes that allow categorizing it as a Rochet-Tirole market. It substantiates the concept of value creation management, where the number of exhibitors and visitors is the target function, and the price structure of the organizer’s services is the tool for initiating control actions. The research details the system- and process-related specificity of the logistic support for the organizer’s activity. The findings provide the basis for the theory of two-sided trade fair market and should encourage the scientific support level for the exhibition business.Simonov K.V.Ural State University of Economicsarticletrade fairdiscrete sequenceplatformtransactionnetwork effectslogistic systemBusinessHF5001-6182FinanceHG1-9999RUУправленец, Vol 10, Iss 4, Pp 24-37 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	trade fair discrete sequence platform transaction network effects logistic system Business HF5001-6182 Finance HG1-9999
spellingShingle	trade fair discrete sequence platform transaction network effects logistic system Business HF5001-6182 Finance HG1-9999 Simonov K.V. The two-sided trade fair market: Identifying attributes and value creation management
description	The paper examines a two-sided market on a multi-sided platform of an exhibition company and looks at the technology of market formation, its specific features, the concept of value creation management and conditions for its implementation. Methodologically the research rests on Rochet-Tirole’s theory of two-sided markets, as well as industrial organization theory, entrepreneurship theory, general management theory, logistics theory and general systems theory. The author uses the methods of analysis, decomposition, synthesis, abstraction, generalization, deduction and axiomatic method. For the trade fair organizer, the article presents the author’s versions of the main business process and the process model of managed transformation of a platform’s resources and its parties into the organizer’s intermediary services. The study proves that a two-sided trade fair market exhibits some identifying attributes that allow categorizing it as a Rochet-Tirole market. It substantiates the concept of value creation management, where the number of exhibitors and visitors is the target function, and the price structure of the organizer’s services is the tool for initiating control actions. The research details the system- and process-related specificity of the logistic support for the organizer’s activity. The findings provide the basis for the theory of two-sided trade fair market and should encourage the scientific support level for the exhibition business.
format	article
author	Simonov K.V.
author_facet	Simonov K.V.
author_sort	Simonov K.V.
title	The two-sided trade fair market: Identifying attributes and value creation management
title_short	The two-sided trade fair market: Identifying attributes and value creation management
title_full	The two-sided trade fair market: Identifying attributes and value creation management
title_fullStr	The two-sided trade fair market: Identifying attributes and value creation management
title_full_unstemmed	The two-sided trade fair market: Identifying attributes and value creation management
title_sort	two-sided trade fair market: identifying attributes and value creation management
publisher	Ural State University of Economics
publishDate	2019
url	https://doaj.org/article/40df160defda4f34b7f40c0302799bc1
work_keys_str_mv	AT simonovkv thetwosidedtradefairmarketidentifyingattributesandvaluecreationmanagement AT simonovkv twosidedtradefairmarketidentifyingattributesandvaluecreationmanagement
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The two-sided trade fair market: Identifying attributes and value creation management

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