SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS
Consumption means destroying, spending, wasting, ending (Williams, 2002; 68). Consumption is the satisfaction of the material and spiritual demands of human beings. In this study, advertisements which are trigger of consumption culture are analyzed in relation to social values. Five advertising film...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | article |
| Language: | DE EN FR TR |
| Published: |
Fırat University
2019
|
| Subjects: | |
| Online Access: | https://doaj.org/article/41763460aa554f45a17aa1eccf97d644 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Consumption means destroying, spending, wasting, ending (Williams, 2002; 68). Consumption is the satisfaction of the material and spiritual demands of human beings. In this study, advertisements which are trigger of consumption culture are analyzed in relation to social values. Five advertising films on love and affection, neighborhood, frugality, sharing and respect for old age were examined. It has been determined that sample advertisements analyzed with descriptive analysis method carry slogans and demonstrations to change values. |
|---|