SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS
Consumption means destroying, spending, wasting, ending (Williams, 2002; 68). Consumption is the satisfaction of the material and spiritual demands of human beings. In this study, advertisements which are trigger of consumption culture are analyzed in relation to social values. Five advertising film...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/41763460aa554f45a17aa1eccf97d644 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | Consumption means destroying, spending, wasting, ending (Williams, 2002; 68). Consumption is the satisfaction of the material and spiritual demands of human beings. In this study, advertisements which are trigger of consumption culture are analyzed in relation to social values. Five advertising films on love and affection, neighborhood, frugality, sharing and respect for old age were examined. It has been determined that sample advertisements analyzed with descriptive analysis method carry slogans and demonstrations to change values. |
|---|