SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS

Consumption means destroying, spending, wasting, ending (Williams, 2002; 68). Consumption is the satisfaction of the material and spiritual demands of human beings. In this study, advertisements which are trigger of consumption culture are analyzed in relation to social values. Five advertising film...

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Autores principales:	Feridun NİZAM, Tuğba ADIGÜZEL
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	advertisements consumption social values consumption culture Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/41763460aa554f45a17aa1eccf97d644
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spelling	oai:doaj.org-article:41763460aa554f45a17aa1eccf97d6442021-11-24T09:20:48ZSOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS2148-416310.9761/JASSS6888https://doaj.org/article/41763460aa554f45a17aa1eccf97d6442019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=172668921_9-Yrd.%20Do%C3%A7.%20Dr.%20Feridun%20N%C4%B0ZAM.pdf&key=28170https://doaj.org/toc/2148-4163Consumption means destroying, spending, wasting, ending (Williams, 2002; 68). Consumption is the satisfaction of the material and spiritual demands of human beings. In this study, advertisements which are trigger of consumption culture are analyzed in relation to social values. Five advertising films on love and affection, neighborhood, frugality, sharing and respect for old age were examined. It has been determined that sample advertisements analyzed with descriptive analysis method carry slogans and demonstrations to change values.Feridun NİZAMTuğba ADIGÜZELFırat Universityarticleadvertisementsconsumptionsocial valuesconsumption cultureSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 53, Pp 127-150 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	advertisements consumption social values consumption culture Social Sciences H Social sciences (General) H1-99
spellingShingle	advertisements consumption social values consumption culture Social Sciences H Social sciences (General) H1-99 Feridun NİZAM Tuğba ADIGÜZEL SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS
description	Consumption means destroying, spending, wasting, ending (Williams, 2002; 68). Consumption is the satisfaction of the material and spiritual demands of human beings. In this study, advertisements which are trigger of consumption culture are analyzed in relation to social values. Five advertising films on love and affection, neighborhood, frugality, sharing and respect for old age were examined. It has been determined that sample advertisements analyzed with descriptive analysis method carry slogans and demonstrations to change values.
format	article
author	Feridun NİZAM Tuğba ADIGÜZEL
author_facet	Feridun NİZAM Tuğba ADIGÜZEL
author_sort	Feridun NİZAM
title	SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS
title_short	SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS
title_full	SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS
title_fullStr	SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS
title_full_unstemmed	SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS
title_sort	social values that changed and being valueless in advertisements
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/41763460aa554f45a17aa1eccf97d644
work_keys_str_mv	AT feridunnizam socialvaluesthatchangedandbeingvaluelessinadvertisements AT tugbaadiguzel socialvaluesthatchangedandbeingvaluelessinadvertisements
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SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS

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