Determinants of intention to continue usage of online shopping under a pandemic: COVID-19

Although numerous reports predict huge growth potential for online shopping under COVID-19 pandemic, many do not know about determinants of user intention to continue using online shopping under such a pandemic. Given that how to motivate continuousness and retain consumers under a pandemic is criti...

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Autor principal:	Hamood Mohammed Al-Hattami
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	online shopping continuous usage ecm ttf trust pandemic covid-19 Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/4177b05fc2d74b0da44e74750e8bee5e
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spelling	oai:doaj.org-article:4177b05fc2d74b0da44e74750e8bee5e2021-12-02T17:38:10ZDeterminants of intention to continue usage of online shopping under a pandemic: COVID-192331-197510.1080/23311975.2021.1936368https://doaj.org/article/4177b05fc2d74b0da44e74750e8bee5e2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1936368https://doaj.org/toc/2331-1975Although numerous reports predict huge growth potential for online shopping under COVID-19 pandemic, many do not know about determinants of user intention to continue using online shopping under such a pandemic. Given that how to motivate continuousness and retain consumers under a pandemic is critical to the online retailers and relevant stakeholders’ success, research on the determinants of intention to continuance using online shopping has attracted widespread attentiveness. The determinants of intention to continue using online shopping under COVID-19 pandemic, especially in India, have not yet been researched. Therefore, this study proposes a model combining the expectation-confirmation model (ECM) with task-technology fit (TTF) model and the trust factor to examine intention to continue using online shopping under COVID-19. Based on data gathered from 222 online participants during the period of social distancing due to COVID-19, the findings revealed that perceived TTF is much significant factor; satisfaction, perceived usefulness, and trust have positive impacts on consumers’ intention to continue usage of online shopping under COVID-19. Additionally, confirmation directly affects satisfaction, perceived usefulness, and indirectly affects consumers’ intention to continuance usage. The study’s findings provide online retailers and related stakeholders with significant managerial implications.Hamood Mohammed Al-HattamiTaylor & Francis Grouparticleonline shoppingcontinuous usageecmttftrustpandemiccovid-19BusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	online shopping continuous usage ecm ttf trust pandemic covid-19 Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	online shopping continuous usage ecm ttf trust pandemic covid-19 Business HF5001-6182 Management. Industrial management HD28-70 Hamood Mohammed Al-Hattami Determinants of intention to continue usage of online shopping under a pandemic: COVID-19
description	Although numerous reports predict huge growth potential for online shopping under COVID-19 pandemic, many do not know about determinants of user intention to continue using online shopping under such a pandemic. Given that how to motivate continuousness and retain consumers under a pandemic is critical to the online retailers and relevant stakeholders’ success, research on the determinants of intention to continuance using online shopping has attracted widespread attentiveness. The determinants of intention to continue using online shopping under COVID-19 pandemic, especially in India, have not yet been researched. Therefore, this study proposes a model combining the expectation-confirmation model (ECM) with task-technology fit (TTF) model and the trust factor to examine intention to continue using online shopping under COVID-19. Based on data gathered from 222 online participants during the period of social distancing due to COVID-19, the findings revealed that perceived TTF is much significant factor; satisfaction, perceived usefulness, and trust have positive impacts on consumers’ intention to continue usage of online shopping under COVID-19. Additionally, confirmation directly affects satisfaction, perceived usefulness, and indirectly affects consumers’ intention to continuance usage. The study’s findings provide online retailers and related stakeholders with significant managerial implications.
format	article
author	Hamood Mohammed Al-Hattami
author_facet	Hamood Mohammed Al-Hattami
author_sort	Hamood Mohammed Al-Hattami
title	Determinants of intention to continue usage of online shopping under a pandemic: COVID-19
title_short	Determinants of intention to continue usage of online shopping under a pandemic: COVID-19
title_full	Determinants of intention to continue usage of online shopping under a pandemic: COVID-19
title_fullStr	Determinants of intention to continue usage of online shopping under a pandemic: COVID-19
title_full_unstemmed	Determinants of intention to continue usage of online shopping under a pandemic: COVID-19
title_sort	determinants of intention to continue usage of online shopping under a pandemic: covid-19
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/4177b05fc2d74b0da44e74750e8bee5e
work_keys_str_mv	AT hamoodmohammedalhattami determinantsofintentiontocontinueusageofonlineshoppingunderapandemiccovid19
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Determinants of intention to continue usage of online shopping under a pandemic: COVID-19

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