THE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF
As the TV watching has undergone a commercialization process, the researchers have become more interested in the impact of TV ads on in
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/41a015bbbdc04e6e91cc36bdd0a8a59f |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| id |
oai:doaj.org-article:41a015bbbdc04e6e91cc36bdd0a8a59f |
|---|---|
| record_format |
dspace |
| spelling |
oai:doaj.org-article:41a015bbbdc04e6e91cc36bdd0a8a59f2021-11-24T09:21:07ZTHE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF2148-416310.9761/jasss_325https://doaj.org/article/41a015bbbdc04e6e91cc36bdd0a8a59f2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=436422485_ko%C3%A7ermustafa_T.pdf&key=26308https://doaj.org/toc/2148-4163As the TV watching has undergone a commercialization process, the researchers have become more interested in the impact of TV ads on inMustafa KOÇERLeyla LEBLEBİCİ KOÇERMustafa KOÇERFırat Universityarticletv adsads watching habitspurchasing behaviorkSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 5, Iss 15, Pp 867-884 (2019) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
DE EN FR TR |
| topic |
tv ads ads watching habits purchasing behavior k Social Sciences H Social sciences (General) H1-99 |
| spellingShingle |
tv ads ads watching habits purchasing behavior k Social Sciences H Social sciences (General) H1-99 Mustafa KOÇER Leyla LEBLEBİCİ KOÇER Mustafa KOÇER THE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF |
| description |
As the TV watching has undergone a commercialization process, the researchers have become more interested in the impact of TV ads on in |
| format |
article |
| author |
Mustafa KOÇER Leyla LEBLEBİCİ KOÇER Mustafa KOÇER |
| author_facet |
Mustafa KOÇER Leyla LEBLEBİCİ KOÇER Mustafa KOÇER |
| author_sort |
Mustafa KOÇER |
| title |
THE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF |
| title_short |
THE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF |
| title_full |
THE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF |
| title_fullStr |
THE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF |
| title_full_unstemmed |
THE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF |
| title_sort |
impact of children watching television ads on parents’ purchase behaviour: a study on erciyes university academic staff |
| publisher |
Fırat University |
| publishDate |
2019 |
| url |
https://doaj.org/article/41a015bbbdc04e6e91cc36bdd0a8a59f |
| work_keys_str_mv |
AT mustafakocer theimpactofchildrenwatchingtelevisionadsonparentspurchasebehaviourastudyonerciyesuniversityacademicstaff AT leylaleblebicikocer theimpactofchildrenwatchingtelevisionadsonparentspurchasebehaviourastudyonerciyesuniversityacademicstaff AT mustafakocer theimpactofchildrenwatchingtelevisionadsonparentspurchasebehaviourastudyonerciyesuniversityacademicstaff AT mustafakocer impactofchildrenwatchingtelevisionadsonparentspurchasebehaviourastudyonerciyesuniversityacademicstaff AT leylaleblebicikocer impactofchildrenwatchingtelevisionadsonparentspurchasebehaviourastudyonerciyesuniversityacademicstaff AT mustafakocer impactofchildrenwatchingtelevisionadsonparentspurchasebehaviourastudyonerciyesuniversityacademicstaff |
| _version_ |
1718415162893926400 |