THE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF
As the TV watching has undergone a commercialization process, the researchers have become more interested in the impact of TV ads on in
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/41a015bbbdc04e6e91cc36bdd0a8a59f |
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