AGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS

The use of agency modeling in the early analysis of the expected results of integration of the designed software into business processes is considered using the example of information and analytical mo-Delhi, which implements a new approach to the promotion of financial products, as well as problems...

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Autores principales:	Zakhar Viktorovich Sukhonosenko, Luybov Vadimovna Gajkova
Formato:	article
Lenguaje:	EN RU
Publicado:	Science and Innovation Center Publishing House 2019
Materias:	агентное имитационное моделирование информационно-аналитическая система финансовая экосистема мобильная реклама конверсия продвижение финансовый продукт цифровой рынок Law K Social Sciences H
Acceso en línea:	https://doaj.org/article/41bb169fdc96472ebc678f3bead59da9
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spelling	oai:doaj.org-article:41bb169fdc96472ebc678f3bead59da92021-12-02T18:23:55ZAGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS2070-756810.12731/2070-7568-2019-4-124-138https://doaj.org/article/41bb169fdc96472ebc678f3bead59da92019-12-01T00:00:00Zhttp://journal-s.org/index.php/nk/article/view/12440https://doaj.org/toc/2070-7568The use of agency modeling in the early analysis of the expected results of integration of the designed software into business processes is considered using the example of information and analytical mo-Delhi, which implements a new approach to the promotion of financial products, as well as problems of low conversion of the Internet and mobile advertising. Purpose: determination of scientifically based approaches to ecosystem performance growth with different values of efficiency of financial products promotion in the consumer market. Methodology: the dialectical method is used as a general scientific method of cognition; Techniques and tools for systemic, comparative, statistical, economic and financial analysis; Simulation methods and tools. Results: described is a new approach to promotion, regarding problems of low conversion of the Internet and mobile advertising of financial products, characterized by using agency simulation as a basis for analytical processing of research results. Scope of results: heads of companies when deciding on favorable and unfavourable conditions of the information and analytical financial ecosystem as one of the components of the business development strategy.Zakhar Viktorovich SukhonosenkoLuybov Vadimovna GajkovaScience and Innovation Center Publishing Housearticleагентное имитационное моделированиеинформационно-аналитическая системафинансовая экосистемамобильная рекламаконверсияпродвижениефинансовый продуктцифровой рынокLawKSocial SciencesHENRUНаука Красноярья, Vol 8, Iss 4, Pp 124-138 (2019)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	агентное имитационное моделирование информационно-аналитическая система финансовая экосистема мобильная реклама конверсия продвижение финансовый продукт цифровой рынок Law K Social Sciences H
spellingShingle	агентное имитационное моделирование информационно-аналитическая система финансовая экосистема мобильная реклама конверсия продвижение финансовый продукт цифровой рынок Law K Social Sciences H Zakhar Viktorovich Sukhonosenko Luybov Vadimovna Gajkova AGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS
description	The use of agency modeling in the early analysis of the expected results of integration of the designed software into business processes is considered using the example of information and analytical mo-Delhi, which implements a new approach to the promotion of financial products, as well as problems of low conversion of the Internet and mobile advertising. Purpose: determination of scientifically based approaches to ecosystem performance growth with different values of efficiency of financial products promotion in the consumer market. Methodology: the dialectical method is used as a general scientific method of cognition; Techniques and tools for systemic, comparative, statistical, economic and financial analysis; Simulation methods and tools. Results: described is a new approach to promotion, regarding problems of low conversion of the Internet and mobile advertising of financial products, characterized by using agency simulation as a basis for analytical processing of research results. Scope of results: heads of companies when deciding on favorable and unfavourable conditions of the information and analytical financial ecosystem as one of the components of the business development strategy.
format	article
author	Zakhar Viktorovich Sukhonosenko Luybov Vadimovna Gajkova
author_facet	Zakhar Viktorovich Sukhonosenko Luybov Vadimovna Gajkova
author_sort	Zakhar Viktorovich Sukhonosenko
title	AGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS
title_short	AGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS
title_full	AGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS
title_fullStr	AGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS
title_full_unstemmed	AGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS
title_sort	agent modeling as analysis tool implementation of information and analytical ecosystems
publisher	Science and Innovation Center Publishing House
publishDate	2019
url	https://doaj.org/article/41bb169fdc96472ebc678f3bead59da9
work_keys_str_mv	AT zakharviktorovichsukhonosenko agentmodelingasanalysistoolimplementationofinformationandanalyticalecosystems AT luybovvadimovnagajkova agentmodelingasanalysistoolimplementationofinformationandanalyticalecosystems
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AGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS

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