The Effect of Trust in the Intention to Use m-banking

Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the B...

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Autores principales: Fernanda Leão Ramos, Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Juliana Werneck Rodrigues
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Lenguaje:EN
PT
Publicado: FUCAPE Business School 2018
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Acceso en línea:https://doaj.org/article/42267abd5b2748d09ea9a5071a3ea49d
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spelling oai:doaj.org-article:42267abd5b2748d09ea9a5071a3ea49d2021-11-11T15:48:07ZThe Effect of Trust in the Intention to Use m-banking1807-734X10.15728/bbr.2018.15.2.5https://doaj.org/article/42267abd5b2748d09ea9a5071a3ea49d2018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123056168005https://doaj.org/toc/1807-734XDespite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.Fernanda Leão RamosJorge Brantes FerreiraAngilberto Sabino de FreitasJuliana Werneck RodriguesFUCAPE Business Schoolarticletam modeltechnology acceptancembankingtrustBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 15, Iss 2, Pp 175-191 (2018)
institution DOAJ
collection DOAJ
language EN
PT
topic tam model
technology acceptance
m
banking
trust
Business
HF5001-6182
spellingShingle tam model
technology acceptance
m
banking
trust
Business
HF5001-6182
Fernanda Leão Ramos
Jorge Brantes Ferreira
Angilberto Sabino de Freitas
Juliana Werneck Rodrigues
The Effect of Trust in the Intention to Use m-banking
description Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.
format article
author Fernanda Leão Ramos
Jorge Brantes Ferreira
Angilberto Sabino de Freitas
Juliana Werneck Rodrigues
author_facet Fernanda Leão Ramos
Jorge Brantes Ferreira
Angilberto Sabino de Freitas
Juliana Werneck Rodrigues
author_sort Fernanda Leão Ramos
title The Effect of Trust in the Intention to Use m-banking
title_short The Effect of Trust in the Intention to Use m-banking
title_full The Effect of Trust in the Intention to Use m-banking
title_fullStr The Effect of Trust in the Intention to Use m-banking
title_full_unstemmed The Effect of Trust in the Intention to Use m-banking
title_sort effect of trust in the intention to use m-banking
publisher FUCAPE Business School
publishDate 2018
url https://doaj.org/article/42267abd5b2748d09ea9a5071a3ea49d
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