The Effect of Trust in the Intention to Use m-banking
Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the B...
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FUCAPE Business School
2018
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oai:doaj.org-article:42267abd5b2748d09ea9a5071a3ea49d2021-11-11T15:48:07ZThe Effect of Trust in the Intention to Use m-banking1807-734X10.15728/bbr.2018.15.2.5https://doaj.org/article/42267abd5b2748d09ea9a5071a3ea49d2018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123056168005https://doaj.org/toc/1807-734XDespite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.Fernanda Leão RamosJorge Brantes FerreiraAngilberto Sabino de FreitasJuliana Werneck RodriguesFUCAPE Business Schoolarticletam modeltechnology acceptancembankingtrustBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 15, Iss 2, Pp 175-191 (2018) |
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tam model technology acceptance m banking trust Business HF5001-6182 |
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tam model technology acceptance m banking trust Business HF5001-6182 Fernanda Leão Ramos Jorge Brantes Ferreira Angilberto Sabino de Freitas Juliana Werneck Rodrigues The Effect of Trust in the Intention to Use m-banking |
description |
Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking. |
format |
article |
author |
Fernanda Leão Ramos Jorge Brantes Ferreira Angilberto Sabino de Freitas Juliana Werneck Rodrigues |
author_facet |
Fernanda Leão Ramos Jorge Brantes Ferreira Angilberto Sabino de Freitas Juliana Werneck Rodrigues |
author_sort |
Fernanda Leão Ramos |
title |
The Effect of Trust in the Intention to Use m-banking |
title_short |
The Effect of Trust in the Intention to Use m-banking |
title_full |
The Effect of Trust in the Intention to Use m-banking |
title_fullStr |
The Effect of Trust in the Intention to Use m-banking |
title_full_unstemmed |
The Effect of Trust in the Intention to Use m-banking |
title_sort |
effect of trust in the intention to use m-banking |
publisher |
FUCAPE Business School |
publishDate |
2018 |
url |
https://doaj.org/article/42267abd5b2748d09ea9a5071a3ea49d |
work_keys_str_mv |
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_version_ |
1718433885635739648 |