BEHAVIORAL, PERCEPTUAL AND USAGE DIFFERENCES AMONG SHOPPING MALL CONSUMERS

Shopping malls become one of the essential parts of urban life. There are two main factors behind this development. These are reconstruction of leisure time and gaining wide currency of consumption culture among society. In addition to social and cultural motives, economic functions of shopping mall...

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Autor principal:	Ali Cenap YOLOĞLU
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	consumer behavior shopping mall retailing consumer perception leisure time consumer culture Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/423f62177ce1457dbb876336d9cef311
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spelling	oai:doaj.org-article:423f62177ce1457dbb876336d9cef3112021-11-24T09:20:42ZBEHAVIORAL, PERCEPTUAL AND USAGE DIFFERENCES AMONG SHOPPING MALL CONSUMERS2148-416310.9761/JASSS7389https://doaj.org/article/423f62177ce1457dbb876336d9cef3112019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1153634307_23-Dr.%20%C3%96%C4%9Fr.%20%C3%9Cyesi%20Ali%20Cenap%20Yolo%C4%9Flu.pdf&key=28587https://doaj.org/toc/2148-4163Shopping malls become one of the essential parts of urban life. There are two main factors behind this development. These are reconstruction of leisure time and gaining wide currency of consumption culture among society. In addition to social and cultural motives, economic functions of shopping malls are one of the reasons for their being. Shopping malls have started to compete with city centers especially in terms of their retailing functions. However to know the potential consumer group well and to advance proper selling strategies according to their preferences are the first condition of performing this retailing function ideally. Research conducted until now show us how shopping mall customers differentiate in itself in terms of consumption behavior. The aim of this study is to deepen the level of knowledge in this field of study by providing new information about topic by means of adding new dependent variables. The study shows that variables of gender, age level, marital status and education level have determining effects on perception and usage of shopping malls by consumers. In other words, life style, as a combination of social, cultural and economic variables, shapes the consumer shopping behavior. The behavioral differences among people resulting from social, cultural and economic characteristics will not only affect their relations with shopping malls but also their reaction to or perception of near future developments such as artificial reality, augmented reality, industry 4.0.Ali Cenap YOLOĞLUFırat Universityarticleconsumer behaviorshopping mallretailingconsumer perceptionleisure timeconsumer cultureSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 66, Pp 315-345 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	consumer behavior shopping mall retailing consumer perception leisure time consumer culture Social Sciences H Social sciences (General) H1-99
spellingShingle	consumer behavior shopping mall retailing consumer perception leisure time consumer culture Social Sciences H Social sciences (General) H1-99 Ali Cenap YOLOĞLU BEHAVIORAL, PERCEPTUAL AND USAGE DIFFERENCES AMONG SHOPPING MALL CONSUMERS
description	Shopping malls become one of the essential parts of urban life. There are two main factors behind this development. These are reconstruction of leisure time and gaining wide currency of consumption culture among society. In addition to social and cultural motives, economic functions of shopping malls are one of the reasons for their being. Shopping malls have started to compete with city centers especially in terms of their retailing functions. However to know the potential consumer group well and to advance proper selling strategies according to their preferences are the first condition of performing this retailing function ideally. Research conducted until now show us how shopping mall customers differentiate in itself in terms of consumption behavior. The aim of this study is to deepen the level of knowledge in this field of study by providing new information about topic by means of adding new dependent variables. The study shows that variables of gender, age level, marital status and education level have determining effects on perception and usage of shopping malls by consumers. In other words, life style, as a combination of social, cultural and economic variables, shapes the consumer shopping behavior. The behavioral differences among people resulting from social, cultural and economic characteristics will not only affect their relations with shopping malls but also their reaction to or perception of near future developments such as artificial reality, augmented reality, industry 4.0.
format	article
author	Ali Cenap YOLOĞLU
author_facet	Ali Cenap YOLOĞLU
author_sort	Ali Cenap YOLOĞLU
title	BEHAVIORAL, PERCEPTUAL AND USAGE DIFFERENCES AMONG SHOPPING MALL CONSUMERS
title_short	BEHAVIORAL, PERCEPTUAL AND USAGE DIFFERENCES AMONG SHOPPING MALL CONSUMERS
title_full	BEHAVIORAL, PERCEPTUAL AND USAGE DIFFERENCES AMONG SHOPPING MALL CONSUMERS
title_fullStr	BEHAVIORAL, PERCEPTUAL AND USAGE DIFFERENCES AMONG SHOPPING MALL CONSUMERS
title_full_unstemmed	BEHAVIORAL, PERCEPTUAL AND USAGE DIFFERENCES AMONG SHOPPING MALL CONSUMERS
title_sort	behavioral, perceptual and usage differences among shopping mall consumers
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/423f62177ce1457dbb876336d9cef311
work_keys_str_mv	AT alicenapyologlu behavioralperceptualandusagedifferencesamongshoppingmallconsumers
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BEHAVIORAL, PERCEPTUAL AND USAGE DIFFERENCES AMONG SHOPPING MALL CONSUMERS

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