Empreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá

Doing business in digital form has become popular across the telecommunications infrastructurecheapening and this competitiveness environment becomes increasingly difficult. In order to supportthe micro and small entrepreneurs in the process, Sebrae Paraná conceived the Digita...

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Autores principales:	Jaiane Aparecida Pereira, Adriana Bernardo
Formato:	article
Lenguaje:	PT
Publicado:	Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2016
Materias:	entrepreneurship digital entrepreneurship digital business sebrae Economic growth, development, planning HD72-88
Acceso en línea:	https://doaj.org/article/424930ff984c4cdaa64a0bd24d0c9234
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spelling	oai:doaj.org-article:424930ff984c4cdaa64a0bd24d0c92342021-11-11T15:16:07ZEmpreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá1678-48552237-6453https://doaj.org/article/424930ff984c4cdaa64a0bd24d0c92342016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75249873012https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453Doing business in digital form has become popular across the telecommunications infrastructurecheapening and this competitiveness environment becomes increasingly difficult. In order to supportthe micro and small entrepreneurs in the process, Sebrae Paraná conceived the Digital Business Project, which was operated later by municipal units, as Sebrae Maringá. Thus, the aim of thisstudy is to understand how the Digital Business Project developed by Sebrae Maringa support inthe development of digital entrepreneurship in micro and small enterprises. For this, we made aqualitative research through semi-structured interviews with project managers and monitoring ofthree companies that participated. We also made a quantitative descriptive research to characterizethe participating profile. Therefore, the results show that the participant’s motivations was related toseeking knowledge about tools and strategies used in the digital environment, but lack of time andfinancial resources hinder this process. In addition, we indicate the importance of initiatives such asProject and suggestions for improve it.Jaiane Aparecida PereiraAdriana BernardoUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticleentrepreneurshipdigital entrepreneurshipdigital businesssebraeEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 14, Iss 37, Pp 293-327 (2016)
institution	DOAJ
collection	DOAJ
language	PT
topic	entrepreneurship digital entrepreneurship digital business sebrae Economic growth, development, planning HD72-88
spellingShingle	entrepreneurship digital entrepreneurship digital business sebrae Economic growth, development, planning HD72-88 Jaiane Aparecida Pereira Adriana Bernardo Empreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá
description	Doing business in digital form has become popular across the telecommunications infrastructurecheapening and this competitiveness environment becomes increasingly difficult. In order to supportthe micro and small entrepreneurs in the process, Sebrae Paraná conceived the Digital Business Project, which was operated later by municipal units, as Sebrae Maringá. Thus, the aim of thisstudy is to understand how the Digital Business Project developed by Sebrae Maringa support inthe development of digital entrepreneurship in micro and small enterprises. For this, we made aqualitative research through semi-structured interviews with project managers and monitoring ofthree companies that participated. We also made a quantitative descriptive research to characterizethe participating profile. Therefore, the results show that the participant’s motivations was related toseeking knowledge about tools and strategies used in the digital environment, but lack of time andfinancial resources hinder this process. In addition, we indicate the importance of initiatives such asProject and suggestions for improve it.
format	article
author	Jaiane Aparecida Pereira Adriana Bernardo
author_facet	Jaiane Aparecida Pereira Adriana Bernardo
author_sort	Jaiane Aparecida Pereira
title	Empreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá
title_short	Empreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá
title_full	Empreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá
title_fullStr	Empreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá
title_full_unstemmed	Empreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá
title_sort	empreendedorismo digital. estudo do projeto negócios digitais realizado pelo sebrae-pr em maringá
publisher	Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate	2016
url	https://doaj.org/article/424930ff984c4cdaa64a0bd24d0c9234
work_keys_str_mv	AT jaianeaparecidapereira empreendedorismodigitalestudodoprojetonegociosdigitaisrealizadopelosebraepremmaringa AT adrianabernardo empreendedorismodigitalestudodoprojetonegociosdigitaisrealizadopelosebraepremmaringa
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Empreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá

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