Populist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro

<span class="abs_content">Brazil has been one of the hardest hit countries by the Covid-19 pandemic. Far-right populist president Bolsonaro promoted social polarisation and politicised the crisis, while neglecting the seriousness of the health emergency. Despite the consequences of t...

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Autores principales:	Aline Burni, Eduardo Tamaki
Formato:	article
Lenguaje:	EN
Publicado:	Coordinamento SIBA 2021
Materias:	bolsonaro communication covid-19 social media populism Political science (General) JA1-92
Acceso en línea:	https://doaj.org/article/42f587bf239241e1a9d9a509e0c2cb2b
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spelling	oai:doaj.org-article:42f587bf239241e1a9d9a509e0c2cb2b2021-11-21T15:11:42ZPopulist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro1972-76232035-660910.1285/i20356609v14i1p113https://doaj.org/article/42f587bf239241e1a9d9a509e0c2cb2b2021-06-01T00:00:00Zhttp://siba-ese.unisalento.it/index.php/paco/article/view/24018https://doaj.org/toc/1972-7623https://doaj.org/toc/2035-6609<span class="abs_content">Brazil has been one of the hardest hit countries by the Covid-19 pandemic. Far-right populist president Bolsonaro promoted social polarisation and politicised the crisis, while neglecting the seriousness of the health emergency. Despite the consequences of the lack of response by the federal government to contain the high infection rates, Bolsonaro's approval ratings remained stable and slightly increased during the outbreak. Against this background, this article turns to the question on how populist politicians in government have used communication to frame the Covid-19 pandemic and navigate the crisis. Looking at the case of Brazil, we ask: how was the Covid-19 pandemic framed or used by a populist leader like Bolsonaro? How did he communicate the pandemic in his social media speeches? By mobilising literature on populism from both the ideational and discursive perspective, we formulated a rubric and analysed Bolsonaro's speeches on social media according to a "populist-crisis" approach, using the holistic grading method. Our findings suggest that, aligned with the literature, populists like Bolsonaro use crises to advance some strategies that can help them maintain support: the creation and blaming of enemies, an alleged proximity to "the people", and the projection of a paradoxical image of "exceptionality" and "ordinariness" of the populist leader.</span><br />Aline BurniEduardo TamakiCoordinamento SIBAarticlebolsonarocommunicationcovid-19social mediapopulismPolitical science (General)JA1-92ENPartecipazione e Conflitto, Vol 14, Iss 1, Pp 113-131 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	bolsonaro communication covid-19 social media populism Political science (General) JA1-92
spellingShingle	bolsonaro communication covid-19 social media populism Political science (General) JA1-92 Aline Burni Eduardo Tamaki Populist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro
description	<span class="abs_content">Brazil has been one of the hardest hit countries by the Covid-19 pandemic. Far-right populist president Bolsonaro promoted social polarisation and politicised the crisis, while neglecting the seriousness of the health emergency. Despite the consequences of the lack of response by the federal government to contain the high infection rates, Bolsonaro's approval ratings remained stable and slightly increased during the outbreak. Against this background, this article turns to the question on how populist politicians in government have used communication to frame the Covid-19 pandemic and navigate the crisis. Looking at the case of Brazil, we ask: how was the Covid-19 pandemic framed or used by a populist leader like Bolsonaro? How did he communicate the pandemic in his social media speeches? By mobilising literature on populism from both the ideational and discursive perspective, we formulated a rubric and analysed Bolsonaro's speeches on social media according to a "populist-crisis" approach, using the holistic grading method. Our findings suggest that, aligned with the literature, populists like Bolsonaro use crises to advance some strategies that can help them maintain support: the creation and blaming of enemies, an alleged proximity to "the people", and the projection of a paradoxical image of "exceptionality" and "ordinariness" of the populist leader.</span><br />
format	article
author	Aline Burni Eduardo Tamaki
author_facet	Aline Burni Eduardo Tamaki
author_sort	Aline Burni
title	Populist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro
title_short	Populist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro
title_full	Populist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro
title_fullStr	Populist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro
title_full_unstemmed	Populist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro
title_sort	populist communication during the covid-19 pandemic: the case of brazi’s president bolsonaro
publisher	Coordinamento SIBA
publishDate	2021
url	https://doaj.org/article/42f587bf239241e1a9d9a509e0c2cb2b
work_keys_str_mv	AT alineburni populistcommunicationduringthecovid19pandemicthecaseofbrazispresidentbolsonaro AT eduardotamaki populistcommunicationduringthecovid19pandemicthecaseofbrazispresidentbolsonaro
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Populist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro

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