Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery.

<h4>Purpose</h4>The field of Plastic Surgery is prominent on social media around the world. Board certified plastic surgeons and societies of plastic surgery play a role in providing accurate, evidence-based information to the public, patients, and colleagues. The aim of this study was t...

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Autores principales:	Sebastian P Nischwitz, Hanna Luze, Katharina Rauch, Benjamin T Lemelman, Albrecht Heine-Geldern, Thomas Rappl, Alessandro Gualdi, Lars-Peter Kamolz, Andres A Maldonado
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/431e64b6f2ed4177ab5e1c6d843a4044
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spelling	oai:doaj.org-article:431e64b6f2ed4177ab5e1c6d843a40442021-12-02T20:16:57ZAnalysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery.1932-620310.1371/journal.pone.0258120https://doaj.org/article/431e64b6f2ed4177ab5e1c6d843a40442021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0258120https://doaj.org/toc/1932-6203<h4>Purpose</h4>The field of Plastic Surgery is prominent on social media around the world. Board certified plastic surgeons and societies of plastic surgery play a role in providing accurate, evidence-based information to the public, patients, and colleagues. The aim of this study was to explore the use of social media by European Plastic Surgery Societies.<h4>Methods and materials</h4>A retrospective analysis of the presence and activity of European Plastic Surgery Societies on Facebook, Twitter and Instagram was conducted between December 12th 2018 and December 12th 2019. The results have been compared to the American Society of Plastic Surgeons.<h4>Results</h4>Twenty, eleven and nine European societies yielded an active account on Facebook, Twitter and Instagram respectively. Only seven European societies had an account on all three platforms and were therefore considered polypresent. The amount of followers of those seven societies was significantly higher than of the others (p-value = 0.02). Their activity yielded significantly more posts on Facebook (p-value = 0.02). The American Society of Plastic Surgeons had more followers on all three platforms than all European societies combined.<h4>Conclusion</h4>Social media are still rather unexploited by European Plastic Surgery Societies. A tendency towards increased visibility can be observed, yet a higher penetration is required to further educate and engage through social media. The quantitative data provided serve as reasonable foundation for further studies and a guide for growth of #PlasticSurgery.Sebastian P NischwitzHanna LuzeKatharina RauchBenjamin T LemelmanAlbrecht Heine-GeldernThomas RapplAlessandro GualdiLars-Peter KamolzAndres A MaldonadoPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 10, p e0258120 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Sebastian P Nischwitz Hanna Luze Katharina Rauch Benjamin T Lemelman Albrecht Heine-Geldern Thomas Rappl Alessandro Gualdi Lars-Peter Kamolz Andres A Maldonado Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery.
description	<h4>Purpose</h4>The field of Plastic Surgery is prominent on social media around the world. Board certified plastic surgeons and societies of plastic surgery play a role in providing accurate, evidence-based information to the public, patients, and colleagues. The aim of this study was to explore the use of social media by European Plastic Surgery Societies.<h4>Methods and materials</h4>A retrospective analysis of the presence and activity of European Plastic Surgery Societies on Facebook, Twitter and Instagram was conducted between December 12th 2018 and December 12th 2019. The results have been compared to the American Society of Plastic Surgeons.<h4>Results</h4>Twenty, eleven and nine European societies yielded an active account on Facebook, Twitter and Instagram respectively. Only seven European societies had an account on all three platforms and were therefore considered polypresent. The amount of followers of those seven societies was significantly higher than of the others (p-value = 0.02). Their activity yielded significantly more posts on Facebook (p-value = 0.02). The American Society of Plastic Surgeons had more followers on all three platforms than all European societies combined.<h4>Conclusion</h4>Social media are still rather unexploited by European Plastic Surgery Societies. A tendency towards increased visibility can be observed, yet a higher penetration is required to further educate and engage through social media. The quantitative data provided serve as reasonable foundation for further studies and a guide for growth of #PlasticSurgery.
format	article
author	Sebastian P Nischwitz Hanna Luze Katharina Rauch Benjamin T Lemelman Albrecht Heine-Geldern Thomas Rappl Alessandro Gualdi Lars-Peter Kamolz Andres A Maldonado
author_facet	Sebastian P Nischwitz Hanna Luze Katharina Rauch Benjamin T Lemelman Albrecht Heine-Geldern Thomas Rappl Alessandro Gualdi Lars-Peter Kamolz Andres A Maldonado
author_sort	Sebastian P Nischwitz
title	Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery.
title_short	Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery.
title_full	Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery.
title_fullStr	Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery.
title_full_unstemmed	Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery.
title_sort	analysis of social media use by european plastic surgery societies: a missing link for #plasticsurgery.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/431e64b6f2ed4177ab5e1c6d843a4044
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Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery.

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