REACTION AGAINST GLOBAL CONSUMING RITUAL "BLACK FRIDAY" AND CONTRADICTORY PURCHASING BEHAVIOUR
The success of companies operating in global markets is ensured by the well-known cultural value of the society to sell and its implementation in the local market. In the strategy of postmodern marketing which is replaced massive production and consumption in the modern society more micro perspectiv...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/433d2e303c9c42729a3483ea32ee75a2 |
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