The power of Dionysus-Effects of red wine on consciousness in a naturalistic setting.

There is lack of research on effects of red wine on consciousness when drank in wine bars designed to enhance the pleasurableness of the wine drinking experience. Effects of a moderate dose of red wine (≈ 40.98 g of ethanol) on consciousness were examined in a naturalistic study taking place in a wi...

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Autores principales:	Rui Miguel Costa, Arlindo Madeira, Matilde Barata, Marc Wittmann
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/4368d2b0bfbe41388245cba7dcc78f84
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spelling	oai:doaj.org-article:4368d2b0bfbe41388245cba7dcc78f842021-12-02T20:04:41ZThe power of Dionysus-Effects of red wine on consciousness in a naturalistic setting.1932-620310.1371/journal.pone.0256198https://doaj.org/article/4368d2b0bfbe41388245cba7dcc78f842021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0256198https://doaj.org/toc/1932-6203There is lack of research on effects of red wine on consciousness when drank in wine bars designed to enhance the pleasurableness of the wine drinking experience. Effects of a moderate dose of red wine (≈ 40.98 g of ethanol) on consciousness were examined in a naturalistic study taking place in a wine bar located in one of the most touristic areas of Lisbon, Portugal. One hundred two participants drank in one of three conditions: alone, in dyad, or in groups up to six people. Red wine increased pleasure and arousal, decreased the awareness of time, slowed the subjective passage of time, increased the attentional focus on the present moment, decreased body awareness, slowed thought speed, turned imagination more vivid, and made the environment become more fascinating. Red wine increased insightfulness and originality of thoughts, increased sensations of oneness with the environment, spiritual feelings, all-encompassing love, and profound peace. All changes in consciousness occurred regardless of volunteers drinking alone, in dyad or in group. Men and women did not report different changes in consciousness. Older age correlated with greater increases in pleasure. Younger age correlated with greater increases in fascination with the environment of the wine bar. Drinking wine in a contemporaneous Western environment designed to enhance the pleasurableness of the wine drinking experience may trigger changes in consciousness commonly associated with mystical-type states.Rui Miguel CostaArlindo MadeiraMatilde BarataMarc WittmannPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 9, p e0256198 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Rui Miguel Costa Arlindo Madeira Matilde Barata Marc Wittmann The power of Dionysus-Effects of red wine on consciousness in a naturalistic setting.
description	There is lack of research on effects of red wine on consciousness when drank in wine bars designed to enhance the pleasurableness of the wine drinking experience. Effects of a moderate dose of red wine (≈ 40.98 g of ethanol) on consciousness were examined in a naturalistic study taking place in a wine bar located in one of the most touristic areas of Lisbon, Portugal. One hundred two participants drank in one of three conditions: alone, in dyad, or in groups up to six people. Red wine increased pleasure and arousal, decreased the awareness of time, slowed the subjective passage of time, increased the attentional focus on the present moment, decreased body awareness, slowed thought speed, turned imagination more vivid, and made the environment become more fascinating. Red wine increased insightfulness and originality of thoughts, increased sensations of oneness with the environment, spiritual feelings, all-encompassing love, and profound peace. All changes in consciousness occurred regardless of volunteers drinking alone, in dyad or in group. Men and women did not report different changes in consciousness. Older age correlated with greater increases in pleasure. Younger age correlated with greater increases in fascination with the environment of the wine bar. Drinking wine in a contemporaneous Western environment designed to enhance the pleasurableness of the wine drinking experience may trigger changes in consciousness commonly associated with mystical-type states.
format	article
author	Rui Miguel Costa Arlindo Madeira Matilde Barata Marc Wittmann
author_facet	Rui Miguel Costa Arlindo Madeira Matilde Barata Marc Wittmann
author_sort	Rui Miguel Costa
title	The power of Dionysus-Effects of red wine on consciousness in a naturalistic setting.
title_short	The power of Dionysus-Effects of red wine on consciousness in a naturalistic setting.
title_full	The power of Dionysus-Effects of red wine on consciousness in a naturalistic setting.
title_fullStr	The power of Dionysus-Effects of red wine on consciousness in a naturalistic setting.
title_full_unstemmed	The power of Dionysus-Effects of red wine on consciousness in a naturalistic setting.
title_sort	power of dionysus-effects of red wine on consciousness in a naturalistic setting.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/4368d2b0bfbe41388245cba7dcc78f84
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The power of Dionysus-Effects of red wine on consciousness in a naturalistic setting.

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