"When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.

When the Fun Stops, Stop, is a prominent 'responsible gambling' campaign in the UK, originally funded and delivered by the industry-initiated and funded Senet Group. Since the Senet Group's dissolution in 2020, the campaign has been overseen by the Betting and Gambling Council (BGC),...

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Autores principales:	May Ci van Schalkwyk, Nason Maani, Martin McKee, Samantha Thomas, Cécile Knai, Mark Petticrew
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/43cbe2caaff74e38a74dcebdc9908b66
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spelling	oai:doaj.org-article:43cbe2caaff74e38a74dcebdc9908b662021-12-02T20:14:54Z"When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.1932-620310.1371/journal.pone.0255145https://doaj.org/article/43cbe2caaff74e38a74dcebdc9908b662021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0255145https://doaj.org/toc/1932-6203When the Fun Stops, Stop, is a prominent 'responsible gambling' campaign in the UK, originally funded and delivered by the industry-initiated and funded Senet Group. Since the Senet Group's dissolution in 2020, the campaign has been overseen by the Betting and Gambling Council (BGC), the main gambling industry trade body. There has been no prior analysis of the activities, ideas and framing adopted by the Senet Group, who claimed to be acting as an industry 'watchdog' and oversaw what they characterised as a major public education campaign. We collated written and image-based material related to the Senet Group and its When the Fun Stops, Stop campaign from multiple sources. Guided by Entman's four functions of framing, we analysed the Senet Group's framing of the issues it sought to address, particularly harmful gambling, as well as its causes, and the solutions, focusing on the group's main activity: the delivery of the When the Fun Stops, Stop campaign. We also critically appraised an evaluation of the campaign funded by the Senet Group, using the findings to interrogate the stated claims about the campaign's effectiveness. The analysis showed that the Senet Group's framing of the problem, its causes, and proposed responses resemble those adopted by other industries and industry-funded groups. This involves portraying any harms caused by their products as limited to an atypical minority, rejecting upstream determinants of harm, and promoting individually-targeted voluntary measures, all contrary to the evidence of what works in health promotion, and what would characterise a public health approach. Neither the existing evidence base nor the evidence presented by the Senet Group support their claims about the campaign's effectiveness. These findings add to concerns about industry-funded campaigns in other areas. To minimise conflicts of interest, interventions intended to address gambling-related harms, such as public education campaigns, should be evidence-based and developed, implemented and evaluated completely independent of the industry and industry-funded organisations.May Ci van SchalkwykNason MaaniMartin McKeeSamantha ThomasCécile KnaiMark PetticrewPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 8, p e0255145 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q May Ci van Schalkwyk Nason Maani Martin McKee Samantha Thomas Cécile Knai Mark Petticrew "When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.
description	When the Fun Stops, Stop, is a prominent 'responsible gambling' campaign in the UK, originally funded and delivered by the industry-initiated and funded Senet Group. Since the Senet Group's dissolution in 2020, the campaign has been overseen by the Betting and Gambling Council (BGC), the main gambling industry trade body. There has been no prior analysis of the activities, ideas and framing adopted by the Senet Group, who claimed to be acting as an industry 'watchdog' and oversaw what they characterised as a major public education campaign. We collated written and image-based material related to the Senet Group and its When the Fun Stops, Stop campaign from multiple sources. Guided by Entman's four functions of framing, we analysed the Senet Group's framing of the issues it sought to address, particularly harmful gambling, as well as its causes, and the solutions, focusing on the group's main activity: the delivery of the When the Fun Stops, Stop campaign. We also critically appraised an evaluation of the campaign funded by the Senet Group, using the findings to interrogate the stated claims about the campaign's effectiveness. The analysis showed that the Senet Group's framing of the problem, its causes, and proposed responses resemble those adopted by other industries and industry-funded groups. This involves portraying any harms caused by their products as limited to an atypical minority, rejecting upstream determinants of harm, and promoting individually-targeted voluntary measures, all contrary to the evidence of what works in health promotion, and what would characterise a public health approach. Neither the existing evidence base nor the evidence presented by the Senet Group support their claims about the campaign's effectiveness. These findings add to concerns about industry-funded campaigns in other areas. To minimise conflicts of interest, interventions intended to address gambling-related harms, such as public education campaigns, should be evidence-based and developed, implemented and evaluated completely independent of the industry and industry-funded organisations.
format	article
author	May Ci van Schalkwyk Nason Maani Martin McKee Samantha Thomas Cécile Knai Mark Petticrew
author_facet	May Ci van Schalkwyk Nason Maani Martin McKee Samantha Thomas Cécile Knai Mark Petticrew
author_sort	May Ci van Schalkwyk
title	"When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.
title_short	"When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.
title_full	"When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.
title_fullStr	"When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.
title_full_unstemmed	"When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.
title_sort	"when the fun stops, stop": an analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/43cbe2caaff74e38a74dcebdc9908b66
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"When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.

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