The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones

Currently, many online platforms participate in the recycling of waste products, and the online recycling of used mobile phones is especially popular. We explore the service strategy for and the factors influencing customers’ willingness of online recycling (CWOR) of used mobile phones. We develop a...

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Autores principales:	Liang Shen, Runjie Fan, Zhaoqing Yu, Yuyan Wang
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	supply chain management game theory empirical research online recycling platform customers’ willingness of online recycling government environmental promotion Mathematics QA1-939
Acceso en línea:	https://doaj.org/article/44303cf2897244fab179530b9c5445f5
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spelling	oai:doaj.org-article:44303cf2897244fab179530b9c5445f52021-11-11T18:15:24ZThe Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones10.3390/math92126902227-7390https://doaj.org/article/44303cf2897244fab179530b9c5445f52021-10-01T00:00:00Zhttps://www.mdpi.com/2227-7390/9/21/2690https://doaj.org/toc/2227-7390Currently, many online platforms participate in the recycling of waste products, and the online recycling of used mobile phones is especially popular. We explore the service strategy for and the factors influencing customers’ willingness of online recycling (CWOR) of used mobile phones. We develop a game model of a reverse supply chain comprising a mobile phone manufacturer (MPM) and an online recycling platform (ORP) to analytically examine the influencing factors of CWOR. We show that the MPM’s profit is mainly affected by CWOR and the ORP’s offered recycling service. The impacts of customers’ preferences of the recycling price and recycling service on the MPM’s profit depend on the service cost coefficient. The ORP’s profit is independent of its service cost and customers’ preference of the recycling service. However, the impact of the recycling commission is restricted by customers’ preference of the recycling price. We also use structural equation modelling to empirically show that recycling service and environmental consciousness positively affect CWOR, and environmental protection publicity enhances environmental consciousness. In addition, customers’ age and income moderate the recycling service–CWOR link. Our findings reveal that improving the recycling service can directly and indirectly promote the recycling of used mobile phones. These findings provide guidance to the government and businesses related to used mobile phone recycling.Liang ShenRunjie FanZhaoqing YuYuyan WangMDPI AGarticlesupply chain managementgame theoryempirical researchonline recycling platformcustomers’ willingness of online recyclinggovernment environmental promotionMathematicsQA1-939ENMathematics, Vol 9, Iss 2690, p 2690 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	supply chain management game theory empirical research online recycling platform customers’ willingness of online recycling government environmental promotion Mathematics QA1-939
spellingShingle	supply chain management game theory empirical research online recycling platform customers’ willingness of online recycling government environmental promotion Mathematics QA1-939 Liang Shen Runjie Fan Zhaoqing Yu Yuyan Wang The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones
description	Currently, many online platforms participate in the recycling of waste products, and the online recycling of used mobile phones is especially popular. We explore the service strategy for and the factors influencing customers’ willingness of online recycling (CWOR) of used mobile phones. We develop a game model of a reverse supply chain comprising a mobile phone manufacturer (MPM) and an online recycling platform (ORP) to analytically examine the influencing factors of CWOR. We show that the MPM’s profit is mainly affected by CWOR and the ORP’s offered recycling service. The impacts of customers’ preferences of the recycling price and recycling service on the MPM’s profit depend on the service cost coefficient. The ORP’s profit is independent of its service cost and customers’ preference of the recycling service. However, the impact of the recycling commission is restricted by customers’ preference of the recycling price. We also use structural equation modelling to empirically show that recycling service and environmental consciousness positively affect CWOR, and environmental protection publicity enhances environmental consciousness. In addition, customers’ age and income moderate the recycling service–CWOR link. Our findings reveal that improving the recycling service can directly and indirectly promote the recycling of used mobile phones. These findings provide guidance to the government and businesses related to used mobile phone recycling.
format	article
author	Liang Shen Runjie Fan Zhaoqing Yu Yuyan Wang
author_facet	Liang Shen Runjie Fan Zhaoqing Yu Yuyan Wang
author_sort	Liang Shen
title	The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones
title_short	The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones
title_full	The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones
title_fullStr	The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones
title_full_unstemmed	The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones
title_sort	service strategy and influencing factors of online recycling of used mobile phones
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/44303cf2897244fab179530b9c5445f5
work_keys_str_mv	AT liangshen theservicestrategyandinfluencingfactorsofonlinerecyclingofusedmobilephones AT runjiefan theservicestrategyandinfluencingfactorsofonlinerecyclingofusedmobilephones AT zhaoqingyu theservicestrategyandinfluencingfactorsofonlinerecyclingofusedmobilephones AT yuyanwang theservicestrategyandinfluencingfactorsofonlinerecyclingofusedmobilephones AT liangshen servicestrategyandinfluencingfactorsofonlinerecyclingofusedmobilephones AT runjiefan servicestrategyandinfluencingfactorsofonlinerecyclingofusedmobilephones AT zhaoqingyu servicestrategyandinfluencingfactorsofonlinerecyclingofusedmobilephones AT yuyanwang servicestrategyandinfluencingfactorsofonlinerecyclingofusedmobilephones
_version_	1718431879780106240

The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones

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