Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)

In fashion industry, creative ideas and new products appear in new collections of brands presented in several ways, such as fashion week, exhibition etc. Iranian menswear also had the same strategy, but because of features of their customers, usually they use same designs and products in their new c...

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Autores principales:	Siamak Nazemi, Roohollah Bagherzade
Formato:	article
Lenguaje:	EN
Publicado:	TU Dresden; Faculty of Mechanical Science and Engineering;Chair of Development and Assembly of Textile Products 2021
Materias:	Textile bleaching, dyeing, printing, etc. TP890-933 Engineering machinery, tools, and implements TA213-215
Acceso en línea:	https://doaj.org/article/4456eeb4abf44cbcade94c3eaefea12c
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spelling	oai:doaj.org-article:4456eeb4abf44cbcade94c3eaefea12c2021-11-08T17:12:34ZIdentifying and ranking new product factors of fashion industry (case study Iranian menswear brand)2701-939X10.25367/cdatp.2021.2.p40-48https://doaj.org/article/4456eeb4abf44cbcade94c3eaefea12c2021-06-01T00:00:00Zhttps://journals.qucosa.de/cdatp/article/view/41https://doaj.org/toc/2701-939XIn fashion industry, creative ideas and new products appear in new collections of brands presented in several ways, such as fashion week, exhibition etc. Iranian menswear also had the same strategy, but because of features of their customers, usually they use same designs and products in their new collections. Achieving new products in fashion industry can be related to design and technology aspect. Here we are looking for important factors affecting new products in Iranian menswear and also aiming at understanding which strategy are utilized in these product lines. Firstly this is done by gathering data from the Iranian Fashion association and 3 big Iranian menswear brands, secondly by interviews with experts from Iranian menswear brands, looking for answers of the study question. Twelve factors released from literature of study are divided in four sections: fabric sector, garment and accessories sector, and market sector. In 2010-decade, Iranian menswear brands focused on the technology factor in their new products, but during recent years, they changed their mind and now change direction to design departments. These phenomena happen due to the impact of social media on Iranian culture, with social media changing the behavior of the Iranian customer. Generally, accessing the directors of menswear brands was difficult, and during their interview they tried to hide some information. New products were an important factor in increasing market of any menswear brand. This study helps them to utilize the best strategy depending on their customers and market. This study confirms a new product’s impact on customer behavior and culture which could be difference with time.Siamak NazemiRoohollah BagherzadeTU Dresden; Faculty of Mechanical Science and Engineering;Chair of Development and Assembly of Textile ProductsarticleTextile bleaching, dyeing, printing, etc.TP890-933Engineering machinery, tools, and implementsTA213-215ENCommunications in Development and Assembling of Textile Products, Vol 2, Iss 1, Pp 40-48 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Textile bleaching, dyeing, printing, etc. TP890-933 Engineering machinery, tools, and implements TA213-215
spellingShingle	Textile bleaching, dyeing, printing, etc. TP890-933 Engineering machinery, tools, and implements TA213-215 Siamak Nazemi Roohollah Bagherzade Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)
description	In fashion industry, creative ideas and new products appear in new collections of brands presented in several ways, such as fashion week, exhibition etc. Iranian menswear also had the same strategy, but because of features of their customers, usually they use same designs and products in their new collections. Achieving new products in fashion industry can be related to design and technology aspect. Here we are looking for important factors affecting new products in Iranian menswear and also aiming at understanding which strategy are utilized in these product lines. Firstly this is done by gathering data from the Iranian Fashion association and 3 big Iranian menswear brands, secondly by interviews with experts from Iranian menswear brands, looking for answers of the study question. Twelve factors released from literature of study are divided in four sections: fabric sector, garment and accessories sector, and market sector. In 2010-decade, Iranian menswear brands focused on the technology factor in their new products, but during recent years, they changed their mind and now change direction to design departments. These phenomena happen due to the impact of social media on Iranian culture, with social media changing the behavior of the Iranian customer. Generally, accessing the directors of menswear brands was difficult, and during their interview they tried to hide some information. New products were an important factor in increasing market of any menswear brand. This study helps them to utilize the best strategy depending on their customers and market. This study confirms a new product’s impact on customer behavior and culture which could be difference with time.
format	article
author	Siamak Nazemi Roohollah Bagherzade
author_facet	Siamak Nazemi Roohollah Bagherzade
author_sort	Siamak Nazemi
title	Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)
title_short	Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)
title_full	Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)
title_fullStr	Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)
title_full_unstemmed	Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)
title_sort	identifying and ranking new product factors of fashion industry (case study iranian menswear brand)
publisher	TU Dresden; Faculty of Mechanical Science and Engineering;Chair of Development and Assembly of Textile Products
publishDate	2021
url	https://doaj.org/article/4456eeb4abf44cbcade94c3eaefea12c
work_keys_str_mv	AT siamaknazemi identifyingandrankingnewproductfactorsoffashionindustrycasestudyiranianmenswearbrand AT roohollahbagherzade identifyingandrankingnewproductfactorsoffashionindustrycasestudyiranianmenswearbrand
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Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)

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