The Analysis of Strategies of Development of Book Publishing in Russia

The article discusses the strategy of development of book publishing in Russia. It is revealed that in the press there are two types of strategies: the development of the publishing companies and holdings, as well as the proposed strategy of development of the industry as a whole. Analysis of the id...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Igor Igorevich Ordinartsev
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	publishing strategy development publishers government support measures electronic books strategy of development of the industry Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/448aae55a41341498634408316381171
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:448aae55a41341498634408316381171
record_format	dspace
spelling	oai:doaj.org-article:448aae55a413414986344083163811712021-11-12T10:46:02ZThe Analysis of Strategies of Development of Book Publishing in Russia1726-11391816-8590https://doaj.org/article/448aae55a413414986344083163811712018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/389https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The article discusses the strategy of development of book publishing in Russia. It is revealed that in the press there are two types of strategies: the development of the publishing companies and holdings, as well as the proposed strategy of development of the industry as a whole. Analysis of the identified strategies shows that the strategic alternatives of development of the publishing organizations are actually tactical, not strategic actions, and provide for the development of polygraphic base, increasing distribution channels, increasing circulation, etc. Practically, there are strategies of integration and consolidation of companies, but to the idea of consolidation of publishers are skeptical. Strategy of development of the book publishing industry as market participants see each other in the acquisition and development of state support measures such as tax incentives, direct financial support of book publishing in the regions, a preferential rent retail space etc. However the most desired support measures are financial in nature. But direct financial support from commercial entities is prohibited by WTO rules, the member of which is Russia. In the world, the rapid growth of the share market of electronic books, in some countries 20%. Despite the fact that in Russia the share of e-books does not exceed 1.8% of the book market, they are considered serious competitors to attract more readers. However, none of the identified strategies do not exist measures for the development of electronic publications. The development of publishing books in Russia will contribute to a single, integrated Federal strategy, the main provisions of which can be industry consolidation, the formation of large publishing holdings, non-financial support from the government and large companies reading books, the development of the legal framework regarding secure distribution of electronic books.Igor Igorevich OrdinartsevNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlepublishingstrategydevelopment publishersgovernment support measureselectronic booksstrategy of development of the industryPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 8, Pp 76-82 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	publishing strategy development publishers government support measures electronic books strategy of development of the industry Political institutions and public administration (General) JF20-2112
spellingShingle	publishing strategy development publishers government support measures electronic books strategy of development of the industry Political institutions and public administration (General) JF20-2112 Igor Igorevich Ordinartsev The Analysis of Strategies of Development of Book Publishing in Russia
description	The article discusses the strategy of development of book publishing in Russia. It is revealed that in the press there are two types of strategies: the development of the publishing companies and holdings, as well as the proposed strategy of development of the industry as a whole. Analysis of the identified strategies shows that the strategic alternatives of development of the publishing organizations are actually tactical, not strategic actions, and provide for the development of polygraphic base, increasing distribution channels, increasing circulation, etc. Practically, there are strategies of integration and consolidation of companies, but to the idea of consolidation of publishers are skeptical. Strategy of development of the book publishing industry as market participants see each other in the acquisition and development of state support measures such as tax incentives, direct financial support of book publishing in the regions, a preferential rent retail space etc. However the most desired support measures are financial in nature. But direct financial support from commercial entities is prohibited by WTO rules, the member of which is Russia. In the world, the rapid growth of the share market of electronic books, in some countries 20%. Despite the fact that in Russia the share of e-books does not exceed 1.8% of the book market, they are considered serious competitors to attract more readers. However, none of the identified strategies do not exist measures for the development of electronic publications. The development of publishing books in Russia will contribute to a single, integrated Federal strategy, the main provisions of which can be industry consolidation, the formation of large publishing holdings, non-financial support from the government and large companies reading books, the development of the legal framework regarding secure distribution of electronic books.
format	article
author	Igor Igorevich Ordinartsev
author_facet	Igor Igorevich Ordinartsev
author_sort	Igor Igorevich Ordinartsev
title	The Analysis of Strategies of Development of Book Publishing in Russia
title_short	The Analysis of Strategies of Development of Book Publishing in Russia
title_full	The Analysis of Strategies of Development of Book Publishing in Russia
title_fullStr	The Analysis of Strategies of Development of Book Publishing in Russia
title_full_unstemmed	The Analysis of Strategies of Development of Book Publishing in Russia
title_sort	analysis of strategies of development of book publishing in russia
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/448aae55a41341498634408316381171
work_keys_str_mv	AT igorigorevichordinartsev theanalysisofstrategiesofdevelopmentofbookpublishinginrussia AT igorigorevichordinartsev analysisofstrategiesofdevelopmentofbookpublishinginrussia
_version_	1718430859482103808

The Analysis of Strategies of Development of Book Publishing in Russia

Ejemplares similares