Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction

This study aims at exploring the influence of product design on customer engagement through self-determined needs satisfaction. This study used the survey method in three ways: (1) mall intercept approach, (2) email survey, and (3) survey through Wechat. The sample was collected from 500 customers o...

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Autores principales:	Hammad Bin Azam Hashmi, Chengli Shu, Syed Waqar Haider, Adeel Khalid, Yasin Munir
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
Acceso en línea:	https://doaj.org/article/44f8d1a90a54410186fd8f2d5ef3e49d
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spelling	oai:doaj.org-article:44f8d1a90a54410186fd8f2d5ef3e49d2021-11-14T23:03:19ZBridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction2158-244010.1177/21582440211056598https://doaj.org/article/44f8d1a90a54410186fd8f2d5ef3e49d2021-11-01T00:00:00Zhttps://doi.org/10.1177/21582440211056598https://doaj.org/toc/2158-2440This study aims at exploring the influence of product design on customer engagement through self-determined needs satisfaction. This study used the survey method in three ways: (1) mall intercept approach, (2) email survey, and (3) survey through Wechat. The sample was collected from 500 customers of electronic products living in Xi’an, China. The data analysis is done through structural equation modeling. Findings show that perceived product design in terms of functional, esthetic, and symbolic design is positively related to self-determined needs (autonomy, relatedness, competence) satisfaction. Furthermore, results reveal that self-determined needs satisfaction has a positive influence on customer engagement. The moderation results show that prevention focused customers moderate the relationship between functional design and self-determined needs satisfaction. Whereas, promotion focused customers moderate the relationship between esthetic design and self-determined needs satisfaction. This study adds value to the self-determination theory by examining the link between product design dimensions and customer engagement through self-determined needs satisfaction. Furthermore, this study adds value to the existing literature on regulatory focus theory.Hammad Bin Azam HashmiChengli ShuSyed Waqar HaiderAdeel KhalidYasin MunirSAGE PublishingarticleHistory of scholarship and learning. The humanitiesAZ20-999Social SciencesHENSAGE Open, Vol 11 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
spellingShingle	History of scholarship and learning. The humanities AZ20-999 Social Sciences H Hammad Bin Azam Hashmi Chengli Shu Syed Waqar Haider Adeel Khalid Yasin Munir Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction
description	This study aims at exploring the influence of product design on customer engagement through self-determined needs satisfaction. This study used the survey method in three ways: (1) mall intercept approach, (2) email survey, and (3) survey through Wechat. The sample was collected from 500 customers of electronic products living in Xi’an, China. The data analysis is done through structural equation modeling. Findings show that perceived product design in terms of functional, esthetic, and symbolic design is positively related to self-determined needs (autonomy, relatedness, competence) satisfaction. Furthermore, results reveal that self-determined needs satisfaction has a positive influence on customer engagement. The moderation results show that prevention focused customers moderate the relationship between functional design and self-determined needs satisfaction. Whereas, promotion focused customers moderate the relationship between esthetic design and self-determined needs satisfaction. This study adds value to the self-determination theory by examining the link between product design dimensions and customer engagement through self-determined needs satisfaction. Furthermore, this study adds value to the existing literature on regulatory focus theory.
format	article
author	Hammad Bin Azam Hashmi Chengli Shu Syed Waqar Haider Adeel Khalid Yasin Munir
author_facet	Hammad Bin Azam Hashmi Chengli Shu Syed Waqar Haider Adeel Khalid Yasin Munir
author_sort	Hammad Bin Azam Hashmi
title	Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction
title_short	Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction
title_full	Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction
title_fullStr	Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction
title_full_unstemmed	Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction
title_sort	bridging the gap between product design and customer engagement: role of self-determined needs satisfaction
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/44f8d1a90a54410186fd8f2d5ef3e49d
work_keys_str_mv	AT hammadbinazamhashmi bridgingthegapbetweenproductdesignandcustomerengagementroleofselfdeterminedneedssatisfaction AT chenglishu bridgingthegapbetweenproductdesignandcustomerengagementroleofselfdeterminedneedssatisfaction AT syedwaqarhaider bridgingthegapbetweenproductdesignandcustomerengagementroleofselfdeterminedneedssatisfaction AT adeelkhalid bridgingthegapbetweenproductdesignandcustomerengagementroleofselfdeterminedneedssatisfaction AT yasinmunir bridgingthegapbetweenproductdesignandcustomerengagementroleofselfdeterminedneedssatisfaction
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Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction

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