Internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-2015

Internet Electoral Advertising and Advertising in the “Old” Media in Polish Parliamentary Campaigns from 2001 to 2015 In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media. He proposes four theses about the use of such type of advertisin...

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Autor principal:	Jakub Żurawski
Formato:	article
Lenguaje:	EN PL
Publicado:	Ksiegarnia Akademicka Publishing 2021
Materias:	kampania wyborcza finansowanie kampanii wybory parlamentarne Law K Political science J
Acceso en línea:	https://doaj.org/article/4534e08ed7ec4dd8afbede256e88f66e
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id	oai:doaj.org-article:4534e08ed7ec4dd8afbede256e88f66e
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spelling	oai:doaj.org-article:4534e08ed7ec4dd8afbede256e88f66e2021-11-27T13:07:33ZInternetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-201510.12797/Politeja.14.2017.48.131733-67162391-6737https://doaj.org/article/4534e08ed7ec4dd8afbede256e88f66e2021-06-01T00:00:00Zhttps://journals.akademicka.pl/politeja/article/view/1674https://doaj.org/toc/1733-6716https://doaj.org/toc/2391-6737 Internet Electoral Advertising and Advertising in the “Old” Media in Polish Parliamentary Campaigns from 2001 to 2015 In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media. He proposes four theses about the use of such type of advertising in Poland. The issues discussed include: spending on campaign ads in the “old” media; spending on campaign ads on the Internet, spending on communication services other than advertising, determining the types of election campaigns (modern or post‑modern). The author discusses the financial reports submitted after each campaign by electoral committees to the National Electoral Commission and on this basis the research hypotheses are verified. In addition, the paper briefly describes the evolution of forms of political advertising on the Internet and television. The study makes it possible to formulate opinions about the direction of development of electioneering forms in Poland at the beginning of 21st century. Jakub ŻurawskiKsiegarnia Akademicka Publishingarticlekampania wyborczafinansowanie kampaniiwybory parlamentarneLawKPolitical scienceJENPLPoliteja, Vol 14, Iss 3(48) (2021)
institution	DOAJ
collection	DOAJ
language	EN PL
topic	kampania wyborcza finansowanie kampanii wybory parlamentarne Law K Political science J
spellingShingle	kampania wyborcza finansowanie kampanii wybory parlamentarne Law K Political science J Jakub Żurawski Internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-2015
description	Internet Electoral Advertising and Advertising in the “Old” Media in Polish Parliamentary Campaigns from 2001 to 2015 In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media. He proposes four theses about the use of such type of advertising in Poland. The issues discussed include: spending on campaign ads in the “old” media; spending on campaign ads on the Internet, spending on communication services other than advertising, determining the types of election campaigns (modern or post‑modern). The author discusses the financial reports submitted after each campaign by electoral committees to the National Electoral Commission and on this basis the research hypotheses are verified. In addition, the paper briefly describes the evolution of forms of political advertising on the Internet and television. The study makes it possible to formulate opinions about the direction of development of electioneering forms in Poland at the beginning of 21st century.
format	article
author	Jakub Żurawski
author_facet	Jakub Żurawski
author_sort	Jakub Żurawski
title	Internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-2015
title_short	Internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-2015
title_full	Internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-2015
title_fullStr	Internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-2015
title_full_unstemmed	Internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-2015
title_sort	internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-2015
publisher	Ksiegarnia Akademicka Publishing
publishDate	2021
url	https://doaj.org/article/4534e08ed7ec4dd8afbede256e88f66e
work_keys_str_mv	AT jakubzurawski internetowareklamawyborczaareklamawstarychmediachwpolskichkampaniachparlamentarnychwlatach20012015
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Internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001-2015

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