Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)

This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region. The 10-item CETSCALE was applied. In a retrograde stepwise...

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Autor principal: Paweł Bryła
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Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/45384ed1e94a44e3875a6bd6a9c1468f
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spelling oai:doaj.org-article:45384ed1e94a44e3875a6bd6a9c1468f2021-11-25T17:27:43ZSelected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)10.3390/en142276671996-1073https://doaj.org/article/45384ed1e94a44e3875a6bd6a9c1468f2021-11-01T00:00:00Zhttps://www.mdpi.com/1996-1073/14/22/7667https://doaj.org/toc/1996-1073This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region. The 10-item CETSCALE was applied. In a retrograde stepwise regression model, consumer ethnocentrism in the food market was positively related to tradition and conformity Schwartz values, to the pride of being Polish, and to such product characteristics as the country of origin, distance from the producer, and natural content. It was negatively related to the universalism value and to being a student. To gain further insights into the predictors of consumer ethnocentrism in the food market for either gender, separate regressions were conducted among men and women. Three predictors affected positively and significantly consumer ethnocentrism in the food market both among men and among women, namely the tradition Schwartz value, pride of being Polish, and importance attached to distance covered by the food product from the producer to the shop, which is related to the preference for local food. Moreover, consumer ethnocentrism among men was dependent on their food choice motive–environmental friendliness, whereas consumer ethnocentrism among women was affected by the importance attached to the product’s country of origin, and it was negatively related to women’s younger age.Paweł BryłaMDPI AGarticleconsumer ethnocentrismfood marketCETSCALEfood consumptionSchwartz valuestheory of human valuesTechnologyTENEnergies, Vol 14, Iss 7667, p 7667 (2021)
institution DOAJ
collection DOAJ
language EN
topic consumer ethnocentrism
food market
CETSCALE
food consumption
Schwartz values
theory of human values
Technology
T
spellingShingle consumer ethnocentrism
food market
CETSCALE
food consumption
Schwartz values
theory of human values
Technology
T
Paweł Bryła
Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
description This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region. The 10-item CETSCALE was applied. In a retrograde stepwise regression model, consumer ethnocentrism in the food market was positively related to tradition and conformity Schwartz values, to the pride of being Polish, and to such product characteristics as the country of origin, distance from the producer, and natural content. It was negatively related to the universalism value and to being a student. To gain further insights into the predictors of consumer ethnocentrism in the food market for either gender, separate regressions were conducted among men and women. Three predictors affected positively and significantly consumer ethnocentrism in the food market both among men and among women, namely the tradition Schwartz value, pride of being Polish, and importance attached to distance covered by the food product from the producer to the shop, which is related to the preference for local food. Moreover, consumer ethnocentrism among men was dependent on their food choice motive–environmental friendliness, whereas consumer ethnocentrism among women was affected by the importance attached to the product’s country of origin, and it was negatively related to women’s younger age.
format article
author Paweł Bryła
author_facet Paweł Bryła
author_sort Paweł Bryła
title Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
title_short Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
title_full Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
title_fullStr Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
title_full_unstemmed Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
title_sort selected predictors of consumer ethnocentrism in the food market (gender differences)
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/45384ed1e94a44e3875a6bd6a9c1468f
work_keys_str_mv AT pawełbryła selectedpredictorsofconsumerethnocentrisminthefoodmarketgenderdifferences
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